{"id":1127,"date":"2018-09-21T22:44:37","date_gmt":"2018-09-21T22:44:37","guid":{"rendered":"http:\/\/exhaustnotes.us\/blog\/?p=1127"},"modified":"2018-09-21T22:45:05","modified_gmt":"2018-09-21T22:45:05","slug":"the-power-of-the-press-release","status":"publish","type":"post","link":"https:\/\/exhaustnotes.us\/blog\/index.php\/2018\/09\/21\/the-power-of-the-press-release\/","title":{"rendered":"The power of the press release&#8230;"},"content":{"rendered":"<p>One of the things we&#8217;ve done to publicize the ExhaustNotes site has been to issue a press release, our very first, and <a href=\"https:\/\/www.prlog.org\/12730371-gresh-and-berk-exhaustnotes-website-launched.html\">you can see it here<\/a>. \u00a0 When I was with CSC, one of the guys we talked to early in the game was a young fellow named Mike Satterfield.\u00a0 Mike&#8217;s a cool guy who has a clothing line and a couple of cool websites (we&#8217;ll be telling you more about those in a subsequent blog).<\/p>\n<p>Anyway, Mike mentioned the power of press releases, and when I was at CSC I put one together. \u00a0 The effect was phenomenal, and CSC sales and media coverage took off sharply.\u00a0 We thought we might try it for the ExNotes blog, and son of a gun, the same thing happened again.\u00a0 Our pageviews and site visits jumped sharply.\u00a0 This press release business works!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the things we&#8217;ve done to publicize the ExhaustNotes site has been to issue a press release, our very first, and you can see it here. \u00a0 When I was with CSC, one of the guys we talked to early in the game was a young fellow named Mike Satterfield.\u00a0 Mike&#8217;s a cool guy &hellip; <a href=\"https:\/\/exhaustnotes.us\/blog\/index.php\/2018\/09\/21\/the-power-of-the-press-release\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The power of the press release&#8230;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235,96],"tags":[296],"class_list":["post-1127","post","type-post","status-publish","format-standard","hentry","category-amazon","category-feel-good-stuff","tag-press-release"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":4,"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1127\/revisions"}],"predecessor-version":[{"id":1142,"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1127\/revisions\/1142"}],"wp:attachment":[{"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exhaustnotes.us\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}