Nestled among the beauty, health, gun and celebrity gossip periodicals, American Iron is the only motorcycle magazine still sold in supermarkets and drug stores. Start looking around; you’ll see AIM everywhere. I don’t fully understand what happened to the other guys but they made a half-hearted grab at the Internet while letting go of the fun and exclusive part: the monthly magazine.
I subscribe to a legacy magazine and I open my mailbox expecting to see nothing and at ever-diminishing intervals I get it. No matter how good they may be, four or six issues a year cannot keep the pot on boil. I don’t even know if I have time left on my subscription. I’ve gone from anticipating a new issue to being surprised by a new issue.
American Iron’s content is not exactly in my wheelhouse: when no one is looking I’m a dirt rider. But if you throw in a free Indian Bobber I could see myself getting into asphalt. Heck, promise me a one-cent decal and I’ll bite the head off of a pigeon. Offer me a T-shirt and I’ll rob a bank for you, just do something, anything, for readers other than shrink the product to reflect the subsidized pricing subscribers have been trained to expect.
So here’s the deal: Subscribe to American Iron and ride that Indian Scout Bobber home. It’s more costly than the lose-money-on-subs-make-it-up-in-advertising books but those guys aren’t giving away a Bobber and we need paper magazines to survive in America. When you subscribe do me a favor, tell them Joe sent you, I need a place to flog content!
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