So the price of the new Harley Livewire has been announced, and it’s just under $30K. With taxes, dealer setup, freight, etc., it’s a bike that will be somewhere around $35K. Every blog, motorcycle forum, and motorcycle news outlet on the planet is carrying the story, and I have little more to add. Everyone with an opinion is posting why this makes sense, or why it makes no sense.
When Harley came out with the V-Rod 15 or so years ago, I said it would flop, and I posted a comment to that effect on one of the forums:
Wow, a 600-lb motorcycle with 85 horsepower. Where does the line form?
That comment ultimately was proven correct, and it somehow seems Livewire-appropriate today. I’ll leave the Livewire pricing, marketing analysis, and deep thinking to the other online pundits. My prediction? It took the V-Rod more than a decade to die. The demise of the Livewire, at $35K, will be mercifully quick. I hope I’m wrong, but I suspect I am not.
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