Sausage Making

The China tour story I wrote took a long, winding road to publication. I like to pre-sell any feature-ish story and since we had recently done another big CSC story at That Other Magazine I pitched the China ride to Editor in Chief, Marc Cook. He liked the idea and suggested making the story less about the CSC motorcycle and more about the ride.

All went swimmingly on the tour but while I was in China That Other Magazine was going through upheaval on every level. I returned to a smoking, charred magazine landscape of fewer, thinner issues and a frequently changing vision for That Other Magazine. I ran the China story past each new editor (in quick succession) they all liked it but the reformatted book had many must-print stories and little space for a long feature on China.

That Other Magazine went through another major restyle opting for a spare, photo-heavy layout, a cut back to 6 issues a year and hired a platoon of fresh, new writers. I re-re-re-pitched the thing, refusing to believe it was over but like any failed love affair the day came when I realized my blue passion for That Other Magazine had faded to grey.

Whenever I do a free-riding junket for a motorcycle manufacturer there are no preconditions. I may love or hate their motorcycle but I will write honestly about it. The only thing I can offer in return for their hard-earned money is publicity. My job was to write a story and get it published: I had failed myself, CSC, Joe Berk, my fellow China Riders and Zongshen.

At this point I pretty much gave up on the China tour and shoved the thing into a dark, dusty corner of my hard drive. I couldn’t stand looking at the story, so much effort that came to naught. Newer challenges awaited writing and I wasn’t going to let the China story drag me down. I moved on.

Enter this blog and its demanding publishing schedule. While I’m no fountain of content I’ve never written as many words a month as I have since we started ExhaustNotes. The hectic pace and all-consuming need for content has changed my opinion of writing from an art form into a trade. I make stories like I pour concrete. Instead of a failure, the China tour became just another slab. I pitched the thing to Motorcycle.com and thankfully they bit. I rewrote the story to reflect the new realities regarding That Other Magazine and the result can be found here: Kung Fu Riding.  Sorry it took so long.