British Motorcycle Gear

The Motley Fool is an investment advisory service newsletter I’ve been following since the 1990s, and my take on things is they generally have good advice and make predictions that have proven to be sound.  Most recently, The Motley Fool published an article (Harley-Davidson Really Misjudged the Electric Motorcycle Market) about Harley’s Livewire electric motorcycle.   Their take on the new Harley is the same as ours…Harley’s marketing muscle and distribution channels will help, but the idea of a $35K+ electric motorcycle nearly guarantees a dead-on-arrival introduction.   The Motley Fool piece is well reasoned and mirrors our earlier prediction.  Let’s hope both we and The Motley Fool are wrong.

Joe Berk

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