British Motorcycle Gear

Product Review: Black Rifle Coffee

Good buddy Mike was in town for a few days, and what better way to spend it than on the range ringing the gongs that good buddy Duane built for me.  We had a blast.  We’ve known each other since the 7th grade. Mike and I joke about who’s the better shot, and after our session at the West End Gun Club, that’s still an open question.  The man can shoot (and so can I).

Mike wanted to stop at a nearby 5-11 outlet to pick up a few clothing items, and while we were there he pointed out the Black Rifle coffee.  If you read the blog you know that I’m not a member of the Mattel crowd and I have negative interest in so-called black rifles.  In fact, the closest thing I have to a black rifle is my Ruger GSR (it’s what you see Mike ringing gongs with above).  It has a green and black laminate stock that Ruger calls black laminate, so I guess maybe it could be called a black rifle.  The GSR is a fine weapon, and Mike and I were both making the gongs sing with those big 173 grain full metal jacket .308 bullets.

But I diverge.  This blog is about Black Rifle Coffee and the company that makes it.

In a word, Black Rifle Coffee is great.  I wish we had it when we rode across China, but like they say, better late than never.  You know, they don’t drink coffee in other than the big cities in China, and staying awake on the bike was a challenge for me on that ride.   But here at home I start every day with a cup of black coffee (the only way to drink it), and Black Rifle Coffee was rings my gong well.

Black Rifle Coffee is veteran owned and a portion of the profits go to veterans’ groups, police, and other first responders.  That’s a good thing.  And Black Rifle Coffee is a U.S. company.  Reading the labels tells me that the owners have a sense of humor, too.  That’s good.  Good coffee and a good sense of humor make the world more fun, I think.

It’s good stuff, and it became my coffee of choice as soon as I had my first taste.  Give Black Rifle Coffee a try.  You can thank me later.


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Joe Berk

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