British Motorcycle Gear

By Joe Berk

It’s been a little while since we posted a phavorite photo (thanks for the series suggestion, Peter), so I thought we were due.  Usually the pics in our Phavorite Photo series are pics I took, but I can’t take credit for the photo you see above.  Susie was with me when we visited Zongshen to negotiate CSC’s first RX3 order, and during those meetings, Zongshen asked about sending Chinese folks over to ride with us in the United States.  The idea was Zongshen would provide the motorcycles and pay all expenses for a dozen or so riders if we would plan and lead the ride.  During our meeting, good buddy Thomas Fan asked if I had any destination suggestions (Fan is Zonghsen’s marketing director; in the photo above he’s the first guy seated on my left).  Boy, did I ever.  I had a bunch of photos on my laptop from my rides to US National Parks, Baja, and more.  I pulled up the photos, told tall tales about each, and our Chinese hosts were mesmerized.  Sue had the presence of mind to grab my Nikon and snap the photo you see above.   It became an immediate favorite.

Zongshen came through on their promise, and we had a hell of an adventure.  We rode from southern California to Sturgis, cut across the country headed west to the Pacific Coast, and then followed the coast back down to So Cal.  It was a 5,000-mile ride we dubbed the Western America Adventure Ride.  Folks in the US who had purchased RX3 motorcycles joined us on portions of the ride.  It was where I first met Joe Gresh (Motorcyclist magazine sent Joe and he wrote a wonderful story).  The Western America Adventure Ride was a key part of our CSC marketing strategy and it worked.  You can read all about in 5000 Miles At 8000 RPM. Buy the book; don’t wait for the movie.

About those destinations: What Fan didn’t know when he asked if I had any suggestions was that I write the “Destinations” column for Motorcycle Classics magazine.  We did a book on that, too.  You should buy a copy.  If you buy a thousand copies, I’ll ride my Royal Enfield to your place and sign every one of them.


Earlier Phavorite Photos?  You bet!  Click on each to get their story.


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Joe Berk

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