…and another motorcycle publication print version bites the dust. CityBike, a San Francisco moto periodical, announced this morning that they are going to a digital-only format. We’re doing a bit on the state of the motorcycle magazine industry in the near future, so I was naturally interested in the CityBike announcement.
I’ve spoken with Surj Gish (the main man at CityBike) a few times during my days with CSC, and he was always a straight shooter with me. We wish these guys good luck with this change in their approach to market.
Printing on paper isn’t dead, it just reflects the motorcycle world as it is. AIM is doing ok. The Big Two have gone full-coffee table. The Internet vacuums up all the rest and spits out a torrent of content.