I used to work in the recreational vehicle industry. I ran a plant for Johnnie Crean at Alfa Leisure a couple of decades ago making See Ya motor homes (I’ve written about that before), and I consulted with Thor Industries on their travel trailers and Zieman on their trailers. It’s a fun business, although it was quite a bit different than the mostly aerospace work I had done up to that time. In the aerospace business, tolerances are thousandths of an inch, and if something is nonconforming (even if off by only a thousandth), it is rejected. In the RV business, tolerances are huge (usually denoted in fractions like ±1/8 or ±1/4 inch), and if the tolerances aren’t met, corrective action involves finding a bigger hammer.
You see a lot of elk statues in Elkhart. The RV and Motor Home Museum and Hall of Fame has one.
I loved making RVs and I loved working for Johnnie Crean. The guy is the most creative person I’ve ever known, and his ability to find simple solutions to complicated problems always impressed me. Johnnie came from RV royalty: His father was John Crean, the self-made billionaire who founded Fleetwood. I met Johnnie’s father a couple of times. He was a cool and unassuming guy. When Johnnie finished college, he went to work for his dad at Fleetwood and realized after a couple of weeks he could start his own RV company, and that’s what he did. I worked for Johnnie at Alfa Leisure and I ran the motor home plant.
Anyway, I’m getting off topic, which is the RV and Motor Home Museum and Hall of Fame in Elkhart, Indiana. It was a fun visit and not surprisingly, John Crean’s name appeared more than a few times. Check out the little travel trailer in the photo below.
A 1950 Fleetwood travel trailer. This one has quite a pedigree.The very first. This is pretty cool.
The RV/MH Hall of Fame also included the very first Bounder, another John Crean design that set a new standard in the RV business.
The first Fleetwood Bounder.John Crean drew the Bounder logo on a napkin in a Denny’s restaurant. It’s a cool story. It’s one of the concepts that made him a billionaire.The Bounder interior.The very first one.
The main exhibit hall in the RV/MH Hall of Fame displays iconic recreational vehicles and early campers along a walkway painted to look like a two-lane road.
Some early RVs and campers.
Mae West, the famous actress, was an RVer. Her RV was interesting.
Mae West’s housecar.A bit of info about the MaeWestMobile.The interior of the Mae West housecar.
This concept of movie stars having an RV is interesting. When I ran the Alfa Leisure plant, we also manufactured 5th-wheel trailers (they connect to a pintle inside a pickup bed instead of a trailer hitch). Alfa Leisure was the preferred 5th wheel in Hollywood, and big name movie stars’ contracts stipulated Alfa Leisure RVs.
The Museum also displayed several examples of early travel trailers and motorhomes.
An early travel trailer.An early motor home.General Motors dabbled in the motor home business briefly. It looks interesting, but GM’s interest in RV’s was fleeting.
In the early days, motor homes did not include bathrooms, showers, or other amenities. Today, high end motor homes include all of those things and more. Some sell for more than a million dollars.
Walmart used to allow RVs to park in their lots for free (maybe they still do). We joked about folks who would spend a million bucks on an RV and then spend a half day looking for a Walmart where they could park overnight for free.
Shortly after we passed this Alfa See Ya motorhome, we stopped at a rest area along Interstate 5. The coach pulled in behind us.
I was driving south on Interstate 5 this weekend, enjoying the Subaru and the wildflowers, and feeling good about the zillions of bugs splattering on the Subie’s windshield instead of me (as they had been doing with a vengeance when Gresh and I were in Baja on the Enfields the prior week). Various thoughts floated through my mind, one of them being that we had not done a “Back in the Day” blog in a while. That concept was Gresh’s…a series of blogs about past jobs, experiences, and…well, you get the idea. That thought drifted around in my noggin while we passed a long string of trucks and motorhomes, and Susie suddenly said “Look, Joe, an Alfa!”
Sure enough, it was an Alfa Leisure 36-foot, diesel pusher motorhome…the See Ya model, to be exact. If you’re wondering why this was a source of wonderment for both Susie and yours truly, it’s because I used to run the plant that manufactured that magnificent RV. That was almost 20 years ago.
Yep, I was the Operations Director for Alfa Leisure. It was one of the best jobs I ever had, and I worked for one of the smartest guys I’ve ever known. That would be Johnnie Crean, and I’ll get to him in a minute. Well, maybe less than a minute, because I’ll tell you about the motorhome first, and I can’t do that without touching on Johnnie’s genius.
The See Ya was a watershed product, and that was because it was one hell of a deal. Let me start by putting it this way…the See Ya’s MSRP was $184,600, but the thing was so good and demand was so high the dealers were tacking on more than $20K over list price and we still couldn’t build them fast enough. That’s because the See Ya was way better than the competition.
Johnnie did a lot of cool things. He put the air conditioner underneath the chassis, which allowed a higher ceiling inside the coach while still meeting Big Gubmint’s max height requirement for road vehicles. That may not sound significant, but that one feature alone sold a lot of motorhomes for Alfa. On any dealer’s lot you could go into any other motorhome and with their low ceilings they always felt cramped. You see, they all had their air conditioners on the roof, which forced them to make the ceiling lower. Walk into an Alfa, though, and it felt like you were in your house. The difference was immediate and obvious, and it was all Johnnie. And just to rub salt in that marketing wound, Johnnie put a ceiling fan in the See Ya. You know, a Casa Blanca, like you might have in your family room.
Next up was the color palette. For the exterior, you could have any color you wanted, as long as it was white. Johnnie realized that folks spend their time inside the motorhome, and they really didn’t care what the exterior color was. That little deal right there was a $10,000 price advantage. Another cool color advantage: Alfa only offered two interior carpeting colors (light tan and dark blue) and two cabinet color choices (light oak and dark walnut). We built the light tan carpeteted, light oak configuration almost exclusively. Johnnie knew that women preferred those colors (men preferred the darker colors), but the purchase decision was almost always made by wives, not by husbands.
One morning, Johnnie popped into my office early in the morning. “Put a spoiler on the coach,” he said, and with that, he turned to leave.
“A spoiler?” I asked. Johnnie always drove either a Porsche or a Bentley, but mostly the Porsche, and he owned a couple of race cars. I kind of assumed he was talking about a whale tail spoiler like his Turbo 911 had, but I didn’t know.
“A chin spoiler,” he said, showing through body language and tone that he was thinking I wasn’t the sharpest knife in the drawer.
“A chin spoiler?” I asked. “That will take a few weeks, you know, to talk to the guy who makes the front fiberglass for us…”
“No, no, no…” Johnnie answered, frustrated by my inability to visualize what he had in mind. “Just cut a spoiler out of plywood and mount it under the nose with angle iron. Make it stick out about a foot.” He was drawing pictures in the air with his hands, tracing an imaginary arc in front of an imaginary coach. “Just tell your guys what I want. They’ll understand.”
So I went to our R&D shop, told the guys what I thought I wanted (Johnnie was right; they got it immediately), and 90 minutes later they were bolting a chin spoiler to the lower front face of a 36-ft diesel pusher motorhome. I thought it was an absurd idea, until I took that coach out on the freeway moments later. It felt like it was glued to the highway. Planted. Solid. Where before being passed by an 18-wheeler turned the See Ya into an E-ticket Disney ride, the coach now felt stable and absolutely unfazed when passing (or being passed by) a semi. I took it on the overpass from the northbound I-15 to the westbound I-10 (one of those high-in-the-sky elevated roadways where the winds were always severe) as an acid test, and I was convinced: The guy was a genius. The See Ya’s handling was dramatically better.
Another time, Johnnie came into my office and without sitting down, he told me he had just read a book about ancient Roman baths and he wanted to do the same in the See Ya.
“A Roman bath?” I said.
“No, no, no,” he answered. I didn’t know what Johnnie was talking about, but I knew it would be revealed soon. The trick was to dope out what the guy had in mind without appearing to be too slow. Sometimes I succeeded. This wasn’t going to be one of them.
“They heated their marble floors with hot springs, you know, geothermal stuff. It kept the floors warm so they didn’t get cold feet,” Johnnie explained, and again, the body language and tonality hinted that he felt like he was talking to a 5-year-old.
“You want me to park the coach over a hot spring?” (I can be kind of slow at times, people tell me.)
Johnnie just looked at me. Then he started drawing pictures in the air with his hands. “There’s hot water coming out of the engine, going to the radiator. Route that hot water through a zig zag pipe under the tile floors down the main hallway in the coach. Like a coil.” He was making zig zag motions in the air, that big gold Breitling watch flashing in front of me as he did so. I got it, finally. Son of a gun, the Roman bath idea worked. My guys had a prototype mocked up in a day, and the tile floor was satisfyingly toasty. Maybe it doesn’t seem like a big deal to you, but trust me on this, it was. Try walking down the aisle of a motorhome with a tile floor in the winter in your bare feet. There isn’t much under that tile. It gets pretty cold. But not in an Alfa. It was a brilliant idea.
I could go on and on because I have lots of Johnnie stories like that. Those were some of the best days of my working life. Yeah, Johnnie’s a character, but damn, he came up with some amazing things. I think I learned more working there then I learned anywhere else, and building motorhomes was a lot of fun. They were like the Battlestar Galactica, huge moving things with features galore. When I started at Alfa, at the start of the See Ya production run, we were building one coach a week. When I left a couple of years later, we were building 10 coaches a week. Good times those were, back in the day.
