A colossal motorcycle, and I generally don’t like colossal motorcycles, but the BMW R 18 is somehow strangely appealing to me. It’s beautiful, actually. It’s the first one I’ve seen. Gresh did a Dream Bike piece on this bike when BMW first released the concept. Unlike most concept vehicles, the R 18 crossed the great divide and made it into production. This was the first one I’ve seen. I wouldn’t buy an R 18, but that doesn’t stop me from admiring it.
Did I mention this thing is colossal?
I recently stayed in Alpharetta, Georgia, while on my latest secret mission. While on the Alpharetta assignment, my digs were a fancy hotel called the Avalon. It’s in a high end mall with outdoor shops and a setup intended to evoke feelings of an earlier time. You know, Main Street USA, with downtown shops and apartments above the shops. It’s a trend in new shopping malls that I like and apparently so do a lot of other people.
In the evening the Avalon mall is a place to be seen with high end driveway jewelry, and the R 18 seemed right at home parked between a Mercedes UberWagen and a Rolls Royce SUV while Ferraris, Lambos, and McClarens growled by at 10 miles per hour. For you BMW types, not to worry: Avalon has the requisite Starbuck’s.
I did mention this motorcycle is huge, didn’t I? How’s a 68-inch wheelbase and a 761-pound weight sound?
The idea behind the R 18 was to create an obese cruiser evoking BMW’s earlier history. Not too far back, mind you. They didn’t want to put swastikas on the thing (something BMW doesn’t really mention in their history…I suppose it wouldn’t be “woke”), but the ’60s were safe and the R60 styling works. Take a look at this R60 I photographed at Bob Brown’s So Cal BMW shop and you’ll see what I mean.
BMW is obviously positioning the R 18 against Harley and other lardass cruisers, and they more than succeeded. In fact, I’d say they out-Harleyed Harley. To me, the last Big Twin Harley that had the right look was the Evo-engine Softails. Everything since from “The Motor Company” looks out of proportion to me. And for the uninitiated, “The Motor Company” is how rugged individualists who dress alike, have the same belt size and tattoos, and shop at the same do-rag supplier refer to Harley-Davidson. The implication, of course, is that there is only one company that matters manufacturing internal combustion engines. Ah, ignorance is so bliss. Anyway, the R 18 is kind of like the Evo Softails: It is colossal, but all the pieces seem to fit well with each other and it successfully chasm crosses to an earlier, presumably better, Horst-Wessel-free time. I like it.
A few more styling comparisons between the old and the new…
Like Harley and the whole Made in ‘Murica shtick, BMW is capitalizing on a “Berlin Built” mantra.
Berlin Built. Seriously?
Berlin Built. I can’t make this stuff up, folks.
I was getting into photographing the R 18, and as I was doing so, I hoped the owner would appear so I could ask him a few questions about the motorcycle (maybe that’s sexist; for all I knew, the owner might be a woman). That didn’t happen, but I sure had fun working my iPhone magic on this two ton Teutonic twin…
The R 18 styling works for me. I like the old-style BMW roundels, the steelhead trout mufflers (my term, not Berlin’s), the exposed shaft drive, and more. If it were me, I would have made the bike a bit smaller, I would have found a way to incorporate a finned version of the GS1250 engine, and maybe I would have used Earles forks rather the R 18’s telescoping front end. But hey, I don’t sell zillions of motorcycles a year and the Boys from Bavaria do. As UberCycles go, the R 18’s approximately $20K entry ticket doesn’t seem out of line. It’s not my cup of kartoffelsuppe, but I think the bike is beautiful.
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It is obvious that the owner of that monstrosity spends more time cleaning and polishing than he does riding. Each to their own.
Yeah, but…it is a good looking motorcycle.
“BMW is obviously positioning the R 18 against Harley and other lardass cruisers” had me rolling.
It is a beautiful bike, I’d ride it.
Gresh would look good on it.
Unmistakable reminder of the days when
BMWs came in Any color you
Wanted, so long as you
Wanted Black!
In the 1960s, they used to come in a sort of image negative version, too. Instead of black with white pinstripes, you could get them in a sort of creamy white with black pinstripes. I thought the black BMWs were beautiful; I thought the white ones were even more so. One of my dream bikes is a ’60s-era R69S in that Oxford white with black pinstripes treatment. That, a ’66 Bonneville, and my current Enfield 650 would be the perfect set of motorcycles, I think.
Joe, as you know, I’ve owned a fair number of BMWs, with a strong leaning toward the K bikes. BMW should be embarrassed to put their logo on this hippo. I predict it will go the way their earlier cruiser did, into the darkness of “who cares?”
Weirdly, though, it is the only BMW that is mildly appealing to me. Berlin Built! Who could say no to that?