The new Ford Bronco is a cool looking little vehicle. I saw the bright yellow one parked in front of a Ford dealer and I stopped by to get a few photos.
I was afraid the dealer might chase me away as I was taking photos (I remembered my experience with the Rivian dude), but Ford dealership guys basically ignored me. I couldn’t even get any of them to come over to try to sell me a car.
I called the dealership when I got home to ask a few questions and the nice young lady on the phone told me the yellow one I kind of fell in love with is called the Badlands model. It’s not available yet, but she invited to visit the dealership and test drive it. I may do that. She also told me the MSRP on that vehicle was just north of $52K, and the dealer had a $5K “market adjustment” tacked on.
There are other Bronco models available, including the gray and silver ones shown here. These carried more reasonable stickers (around $30K), but they still had that objectionable $5K dealer larceny fee.
The interior of the Badlands model I checked out was cramped, but it looked cool. I liked the yellow accents.
The new Bronco comes standard with a 300-horsepower EcoBoost engine (it’s a four cylinder engine), and there’s an optional 330-horsepower engine. The $52K (plus $5K markup) yellow Badlands model had the standard engine. When you throw in taxes and the other dealer fees, that Bronco will be well over $60K, and that’s a lot for a four-banger.
I know a guy who just bought a Mustang with a 2.3 dual turbo Eco-boost and said it hauled ass. But I have major issues with the quality of modern Ford vehicles. They just do not hold up all that well. Plastic engine parts tend to become brittle and fail with regularity. And the list continues from there.
My last Ford was a ’95 T-Bird. I hear ya, brother…
$25k markup on one here in Columbia, MO. Private owner “offering”. I’m not sold, and the smaller Bronco “Sport” just reeks of cheap ….
Amen, brother…
60 grand for any vehicle… NO! The dealer adding a FU charge… ABSOLUTELY NO! What happened to the good old days of knocking down the MSRP? When you live in a society that willingly pays $1.29 for a small bottle of water when it comes practically free from the tap or $6 bucks for a cup of coffee it’s only the natural progression of business for companies to extort more money from their customers with other products. There was a point when a 20 ounce bottle of water cost more than a gallon of gas. The oil companies wised up. Consumers should too.
$60k plus? No thank you.
Hey, at least it would be better than one of those Subaru’s you like so much. Other than the dealer markup I would not mind owning one. Again, dealer markups should be outlawed. I also agree with Mark, society has become like sheep heading for the fleecing.