The new Ford Bronco is a cool looking little vehicle. I saw the bright yellow one parked in front of a Ford dealer and I stopped by to get a few photos.
I was afraid the dealer might chase me away as I was taking photos (I remembered my experience with the Rivian dude), but Ford dealership guys basically ignored me. I couldn’t even get any of them to come over to try to sell me a car.
I called the dealership when I got home to ask a few questions and the nice young lady on the phone told me the yellow one I kind of fell in love with is called the Badlands model. It’s not available yet, but she invited to visit the dealership and test drive it. I may do that. She also told me the MSRP on that vehicle was just north of $52K, and the dealer had a $5K “market adjustment” tacked on.
There are other Bronco models available, including the gray and silver ones shown here. These carried more reasonable stickers (around $30K), but they still had that objectionable $5K dealer larceny fee.
The interior of the Badlands model I checked out was cramped, but it looked cool. I liked the yellow accents.
The new Bronco comes standard with a 300-horsepower EcoBoost engine (it’s a four cylinder engine), and there’s an optional 330-horsepower engine. The $52K (plus $5K markup) yellow Badlands model had the standard engine. When you throw in taxes and the other dealer fees, that Bronco will be well over $60K, and that’s a lot for a four-banger.