Tag: dirt bike

What Really Killed The Motorcycle Industry

I don’t know if it’s true (and in today’s environment I don’t even care if it’s true) but I read somewhere that ATVs are outselling motorcycles. This makes sense as ATVs or Quads or whatever you want to call the things are low-skill devices that anyone can ride off road.

Back in the early 1970’s the big boom in motorcycling was started in the dirt. Kids like you and me bought mini bikes and enduros by the zillions. An entire industry sprang to life and that industry supported all levels of riding. Collectively, we learned the difficult art of steering a wiggling motorcycle across sand and mud and rocks. It wasn’t easy. It took a lot of talent to keep from crashing and we lost a lot of good people to concentration lapses or simple bad luck.

The first ATVs were 3-wheeled contraptions that took even more skill than motorcycles to ride in the dirt. It didn’t take long for manufacturers to figure out 4 wheels were a lot more stable than 3 and that was the beginning of the end for motorcycles in America.

Since children cannot operate motorcycles on the street, dirt bikes were like a Pop Warner league feeding well-trained riders into the Bigs: The Pavement. Harried on all sides by nearly unconscious automobile drivers our generation’s ability to ride a motorcycle in that buoyant area beyond the limits of traction became a right handy survival skill. And so a huge bubble of capable motorcycle riders surged through the land buying motorcycles at a clip never before seen.

Meanwhile, the Quads kept getting bigger and safer while dirt bikes were safety-limited by their very design: They fell over. Anyone can steer a quad. It takes no skill whatsoever to trundle along following the huge ruts made by thousands of other quads. Trails were ruined by the excessive width and sheer quantity of idiots driving their miniature cars. Dirt bikes were hard to ride and safety concerns overtook the nation’s parents. As ATV’s filled the forests the available pool of motorcycle riders dwindled. The farm system began to dry up.

Now, Quads cost $25,000 and are the size of Jeeps. Four people fit comfortably strapped into a steel cage, safe from the environment they go about destroying. ATVs can go almost anywhere their bubblegum tires will support the vehicle’s weight and the weight of their passengers. Automatic transmissions erased the last vestige of talent needed to explore off road. On the trails I ride kids on motorcycles are the exception not the rule. Sometimes I can go all day and see nothing but quads. How many kids raised in a cocoon of steel bars would be crazy enough to start riding a motorcycle on the street? We know the answer: Very few.

It’s not the cost of new motorcycles; there are plenty of cheap bikes available. It’s not Gen X, Y, or Z being too chicken or into their cell phones. It’s not branding. It’s not lack of riding areas. None of these things killed motorcycles.

A safer, easier to operate dirt machine was built and human nature did the rest. ATV’s are capturing the kids at their most impressionable age. Motorcycles are not. Nothing we can do will reverse that trend.

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Dirty Secret

Dirt roads…my favorite place to ride.

If I were forced to live in a large city I probably wouldn’t ride motorcycles. Connected technology has brought us all closer together, so close that none of us really like what we see from our fellow man. This ubiquitous-connectedness has created a disconnect in a huge quantity of automobile drivers. Proximity sensors that auto-apply braking and lane-holding algorithms are responses to a driving populace that grows ever more disinterested in what is happening on the other side of the windshield. Self driving cars can’t get here soon enough for me.

Public roads are dangerous for motorcycles, no two ways about it, but there is a better place to ride. It’s a place where youthful hijinks don’t end in an expensive traffic citations or death by obliviousness. This place can be found everywhere, mere inches below the civilized world. This place is called The Dirt.

The Dirt. It’s awesome. There are no drivers on their cell phones.

The Dirt is the true and holy Mother Road, unlike The Street, which relies completely on and has to be built on top of The Dirt. The Dirt stands on its own merits needing neither creation nor sustenance. Dirt will still be here long after the last human on Earth has crashed the last Volvo on Earth into the last telephone pole on Earth while sending the last text ever sent…on Earth.

The Dirt encompasses a wide variety of surfaces from graded county roads to nearly impassable paths more suitable to mountain goats. And you can ride a motorcycle over all of it. True, it’s getting harder to find places to ride near population centers. So pull up stakes and move to the less tony parts of the USA where there are miles and miles of dirt roads to explore.

A better place to ride.

Motorcyclists who start out in the dirt are simply better riders than those that don’t. Finding the limit on pavement is risky, expensive and painful. Those same limits can be exceeded and re-exceeded many times while riding in the dirt, sometimes without any input from the rider. Hell, sometimes the rider is tangled in a bush with a sprained thumb while the motorcycle explores the limits on its own. Crashing in The Dirt is less damaging to both body and bike. I’m not saying you can’t get killed dirt riding but it takes a determined effort to accomplish on your own what a drunken car driver will do for free.

The most interesting, less-picked-over sites are accessible only by dirt roads. Fencing and authorities are few and far between. If you see an abandoned mine shaft that needs falling into or a rusty car that needs a few more bullet holes you can fall or shoot with complete freedom.

Listen, don’t let street riding scares put you off motorcycles. Pick up an old dual purpose bike for a thousand or two and start finding your groove out where it’s safe to do the things you like to do.