Tag: Moon Watch

The Wayback Machine: Marking Time

By Joe Berk

I’ve always been a watch guy. It probably started when my parents surprised me with a Timex when I was a kid. The thought of having my own wristwatch was heady stuff for a boy back on the east coast (or anywhere else, I imagine). To make a long story short, I’ve been a watch collector ever since. I don’t specialize, and many times I won’t keep a watch forever. If I like the way a watch looks and it’s not crazy expensive, I’ll wear it for a while, with the duration of “a while” usually determined by the time it takes for the next interesting thing to catch my eye.

The real deal: Apollo 15 Astronaut Dave Scott’s Bulova, which sold for a cool $1.625 million at auction.

I make no excuses: I like watches, and I always wonder about guys who don’t wear them. Not wearing a watch is a common thing with young guys today. When I taught in Cal Poly’s College of Engineering, one of my topics focused on how to do well in an interview. My guidance was simple. Dress sharply, be early, look the interviewer right in the eye, speak up, don’t use the word “like” incessantly when you speak, and wear a watch. A lot of kids today don’t wear watches. If they have any interest in knowing what time it is, they look at their iPhone. That’s a no go, I’d tell my students. If you don’t wear a watch, the person interviewing you will conclude you have no sense of time-based urgency. It’s what I always concluded when someone showed up not wearing a watch.

Anyway, to get to the subject of this blog, I want to tell you about the Bulova Lunar Pilot. It’s a cool piece with an interesting story that goes like this: With the advent of the Apollo lunar exploration program (the NASA endeavor to put men on the moon), the US government decided we needed an official space watch. Omega won the competition with their Speedmaster watch, and for the next 14 missions, that’s what astronauts wore.

Here’s where it gets complicated and where the story gets Internet-fuzzy. Depending on which source you believe, Astronaut Dave Scott wore a Bulova watch on the Apollo 15 mission for one of the following reasons:

He wore the Bulova watch because his Omega broke.
He wore the Bulova watch because he felt like it.
He wore the Bulova watch because Bulova was trying to replace Omega as the official NASA watch.
He wore the watch because the US government, Bulova, or other parties wanted the official watch to be something made in America.

Whatever the reason (and you can find stories supporting each of the above floating around in that most authoritative of all sources, the Internet), Dave Scott wore the Bulova on the Apollo 15 mission, and Omega went from being “the only watch worn on the moon” to “the first watch worn on the moon.” It could not have gone over well at the Omega factory.

Dave Scott’s original Bulova, the one he wore on the moon, sold at auction a few years ago. The predicted auction price was $50,000. As predictions go, it wasn’t a very good one. When the gavel came down and the dust cleared, Scott’s Bulova sold for a cool $1.3 million. Throw in the auction commission and other fees, and you’re talking about a $1.625-million wristwatch. Wowee!

Bulova, today no longer an American watch company (they were bought by Citizen a few years ago) recognized a marketing opportunity when it fell into their laps, and they re-issued an internally updated version of Scott’s watch as the Bulova Lunar Pilot, complete with a 262 kHz Accutron movement. I have no idea what a 262 kHz movement is, except that the Bulova marketing hype tells me it means it’s super accurate.

The not-so-real deal, but a hell of a deal nonetheless: The Bulova Lunar Pilot, purchased for just under $300.  Yep, as I type this, I’m wearing my Bulova.

The increased accuracy really didn’t matter to me when I saw the watch (I’m retired now and I seldom need 262 kHz accuracy when I decide I feel like going somewhere), so that’s not what prompted me to pull the trigger. I just like the way it looks, I like the swirl of stories around the original Bulova moon watch, and my Dad wore a Bulova when I was a kid.

Oh, one other thing helped…a trick that has prompted me to pull the trigger on other discretionary purposes.  You know how the Internet spies on us, right?  I mean, folks complain all the time about looking at something on Amazon or whatever and then it starts showing up in their Facebook feed.   That’s not always a bad thing.  When I first looked at the Bulova Lunar Pilot it was a $600 bauble.   I wasn’t going to pay that kind of money, and I guess the spymasters/Internet marketeers figured that one out.  They and I knew it was a waiting game to see who would blink first.  Because I had looked for the watch on Amazon, I started getting emails from different retailers to buy the watch for less, and I let those roll in.  Delete, delete, delete, and then one day, an offer floated into my inbox for $299.  Hmmm.  Delete.  And sure enough, a day or two later and that $299 offer came with a coupon for $20 off and free shipping on my first order.  Ka ching!

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A 1%er Moon Watch

In line with our editorial policy featuring luxury goods with outlandish prices, a few weeks ago we posted a blog on the Longines perpetual moon phase automatic watch.  That’s an item with what is euphemistically referred to as “prestige” pricing, which most folks would simply call overpricing (you know, like most motorcycle dealers’ freight and setup fees).  The Longines is a lofty $3550, although our blog post pointed out you could find them for less if you poked around on the Internet.  I did, and my best price so far was a scant $2250, which is still way too rich for my blood.  Hell, you could buy a used Sportster for that kind of money.

Now, don’t get me wrong…if you want to buy the Longines watch, by all means we think you should.  In fact, we think you should buy it through this Amazon Longines link, because then Gresh and I would get a cut.   I have no idea how much (we’ve never helped to sell anything that pricey through our Amazon affiliates program), but it would be cool to find out.

Terry, the Prince of Tides.

But that’s not the point of this blog.  If you read that earlier Longines blog and the comments that you, or esteemed readership, posted to it, you will see that none other than our good buddy Terry commented that he might consider the watch if it also showed the tides.

The tides.

Hmmm.  That tickled a long-dormant neuron buried among the other neurons between my ears.  They’re mostly focused on Weatherbys, Royal Enfields, SIGs, RCBS reloading gear, Baja, Michelle Pfeiffer, and God only knows what else is swimming around in there.  The tides.  I vaguely remembered seeing something about a watch that does, indeed, show the tides, so I went on Amazon, looked, and what do you know:  The Casio moon phase and tides digital watch you see at the top of this blog appeared.  Wowee!

What got my attention immediately was the price:  $22.50.  Could it be? A Casio watch that actually does way more than the Longines watch, but sells for a scant $22.50?   That’s exactly one percent of the lowest discounted price I could find for the Longines watch!  $22.50!

Hey, I couldn’t resist.  I’m wearing my new Casio moon phase and tides watch as I type this blog.  $22.50, and because I’m an Amazon Prime member, I didn’t even have to pay for shipping!  Go Bezos!

There are just so many things that are cool about this Casio watch I almost don’t know where to begin.   Yep, it shows you the tides.  That waveform in the lower left quadrant of the watch face has a darkened section that shows you were the tide is at that instant.  It goes through a complete cycle every 24 hours, just like the real tides do.   And there’s the moon phase.  That’s the little circle in the lower right quadrant (it darkens in arcs to show you what the moon is doing that day).   All this for $22.50.  And the Casio has a dual time feature…you can set a different time zone and switch to it instantly, although this feature is kind of weird…the “other” time is whatever you want it to be, not some exact number of hours different from where you are.  It kind of reminded of a Chinese hotel we stayed in once where they had a bunch of clocks on the back wall showing different times at other locations in the world, but nobody had maintained them and they were comically different.

Ah, but I digress…back to the Casio.  It has a stopwatch and a countdown feature.  I can set it to military time or a normal 12-hour time.  It has an alarm clock.  And a backlight, so I can use it to find my way to the bathroom at night without waking up my wife or tripping on the way there.  And (get this) it has a 10-year battery!  Did I mention it goes for only $22.50?

More good news:  As you have already seen in the photo a few paragraphs up, you can get the same Casio watch in blue, and the blue Casio goes for only $20.48.  I’m tempted to buy one, but hey, I’m not made out of money.

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Marking Time

The real deal: Apollo 15 Astronaut Dave Scott’s Bulova, which sold for a cool $1.625 million at auction.

I’ve always been a watch guy. It probably started when my parents surprised me with a Timex when I was a kid. The thought of having my own wristwatch was heady stuff for a boy back on the east coast (or anywhere else, I imagine). To make a long story short, I’ve been a watch collector ever since. I don’t specialize, and many times I won’t keep a watch forever. If I like the way a watch looks and it’s not crazy expensive, I’ll wear it for a while, with the duration of “a while” usually determined by the time it takes for the next interesting thing to catch my eye.

I make no excuses: I like watches, and I always wonder about guys who don’t wear them. Not wearing a watch is a common thing with young guys today. When I taught in Cal Poly’s College of Engineering, one of my topics focused on how to do well in an interview. My guidance was simple. Dress sharply, be early, look the interviewer right in the eye, speak up, don’t use the word “like” incessantly when you speak, and wear a watch. A lot of kids today don’t wear watches. If they have any interest in knowing what time it is, they look at their iPhone. That’s a no go, I’d tell my students. If you don’t wear a watch, the person interviewing you will conclude you have no sense of time-based urgency. It’s what I always concluded when someone showed up not wearing a watch.

Anyway, to get to the subject of this blog, I want to tell you about the Bulova moon watch. It’s a cool piece with an interesting story that goes like this: With the advent of the Apollo lunar exploration program (the NASA endeavor to put men on the moon), the US government decided we needed an official space watch. Omega won the competition with their Speedmaster watch, and for the next 14 missions, that’s what astronauts wore.

Here’s where it gets complicated and where the story gets Internet-fuzzy. Depending on which source you believe, Astronaut Dave Scott wore a Bulova watch on the Apollo 15 mission for one of the following reasons:

He wore the Bulova watch because his Omega broke.
He wore the Bulova watch because he felt like it.
He wore the Bulova watch because Bulova was trying to replace Omega as the official NASA watch.
He wore the watch because the US government, Bulova, or other parties wanted the official watch to be something made in America.

Whatever the reason (and you can find stories supporting each of the above floating around in that most authoritative of all sources, the Internet), Dave Scott wore the Bulova on the Apollo 15 mission, and Omega went from being “the only watch worn on the moon” to “the first watch worn on the moon.” It could not have gone over well at the Omega factory.

Dave Scott’s original Bulova, the one he wore on the moon, sold at auction a few years ago. The predicted auction price was $50,000. As predictions go, it wasn’t a very good one. When the gavel came down and the dust cleared, Scott’s Bulova sold for a cool $1.3 million. Throw in the auction commission and other fees, and you’re talking about a $1.625-million wristwatch. Wowee!

Bulova, today no longer an American watch company (they were bought by Citizen a few years ago) recognized a marketing opportunity when it fell into their laps, and they re-issued an internally updated version of Scott’s watch as the Bulova Moonwatch, complete with a 262 kHz Accutron movement. I have no idea what a 262 kHz movement is, except that the Bulova marketing hype tells me it means it’s super accurate.

The not-so-real deal, but a hell of a deal nonetheless: The Bulova replica Moonwatch, purchased for just under $300.  Yep, as I type this, I’m wearing my Bulova.

The increased accuracy really didn’t matter to me when I saw the watch (I’m retired now and I seldom need 262 kHz accuracy when I decide I feel like going somewhere), so that’s not what prompted me to pull the trigger. I just like the way it looks, I like the swirl of stories around the original Bulova moon watch, and my Dad wore a Bulova when I was a kid.

Oh, one other thing helped…a trick that has prompted me to pull the trigger on other discretionary purposes.  You know how the Internet spies on us, right?  I mean, folks complain all the time about looking at something on Amazon or whatever and then it starts showing up in their Facebook feed.   That’s not always a bad thing.  When I first looked at the Bulova Moonwatch it was a $600 bauble.   I wasn’t going to pay that kind of money, and I guess the spymasters/Internet marketeers figured that one out.  They and I knew it was a waiting game to see who would blink first.  Because I had looked for the watch on Amazon, I started getting emails from different retailers to buy the watch for less, and I let those roll in.  Delete, delete, delete, and then one day, an offer floated into my inbox for $299.  Hmmm.  Delete.  And sure enough, a day or two later and that $299 offer came with a coupon for $20 off and free shipping on my first order.  Ka ching!