Creativity

Most of us think of ourselves as creative people. But we’re really not. In fact, some studies show that our creativity peaks when we are in kindergarten, and takes a steady slide south by the time we graduate from high school. I’d argue that it’s even worse for engineers, as most of our focus never gets beyond meeting minimum requirements at the lowest possible cost. It’s a concept that seems to be in force when we see the latest motorcycles from the major manufacturers, often with nothing newer than paint and decals.

I’m an engineer and I feel comfortable saying the above, and I’m not alone in that regard. Many of the engineering managers I’ve known feel their engineers are not particularly creative. So much so, in fact, that I was asked to develop a course on engineering creativity several years ago, and it’s one I’ve since taught in the US and overseas many times. And in order to do that, I wrote a book covering 16 preferred creativity tools…

Unleashing Engineering Creativity, with an interesting cover photo showing a simple gate latch and a Modelo 1909 Argentine Mauser. Paul Mauser, inventor of the bolt action rifle, got the idea for his new rifle by observing a simple gate latch. Adapting earlier design concepts to new applications involves a technique called TRIZ, developed by a scientist in the former Soviet Union.

Unleashing Engineering Creativity includes a collection of quotes I thought I’d share with you…

Everything that can be invented has been invented.

– Charles H. Duell, Director of US Patent Office, 1899

Who the hell wants to hear actors talk?

– Harry M. Warner, Warner Bros Pictures, 1927

Heavier than air flying machines are impossible.

– Lord Kelvin, President, Royal Society, 1895

The horse is here today, but the automobile is only a novelty – a fad.

– Michigan Savings president, advising against investing in Ford

Video won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.

– Daryl F. Zanuck, 20th Century Fox, commenting on television, 1946

What use could the company make of an electric toy?

– Western Union, when it turned down rights to the telephone, 1878

And my personal favorite, one I’ve heard many times in my life…

We’ve always done it this way…

– Unknown

All this begs the questions:

What’s the next big thing in motorcycle design?

Where it will come from?

Are other businesses or industries are doing things that might make a new motorcycle more fun?

There’s a creativity technique called lateral benchmarking, which involves looking outside your industry for new ideas. Southwest Airlines greatly reduced their turnaround times after studying how NASCAR pit crews worked.  Is there something a company not in the motorcycle business is doing that would work well in a new motorcycle?

Kano modeling is another creativity technique in which you identify and assess potential cool features not expressed by the customer, but once experienced by a potential customer cinch the sale.  I bought a Corvette in 2004 when I saw its Heads Up Display.

A 2004 Z06 Corvette Heads Up Display. I wasn’t looking for such a feature, but when I saw it, I knew I had to own that car!

I would have never imagined I needed such a thing, but I worked on the F-16 HUD back in the ’70s, and when I saw it in the Z06 I knew I had to have that car.  What’s out there that’s supercool and might be incorporated in the next cool motorcycle?

Hey, do you have any motorcycle ideas? Let us know about them, and we’ll toss them up here on the ExNotes blog for comment.

One of the pages on the ExhaustNotes.us site lists the books we’re written.  Surprisingly, since we’ve launched the site, Unleashing Engineering Creativity has enjoyed a nice sales spike. I guess there are a lot of engineers following ExNotes. That’s cool, and thanks very much, folks!

Let’s wrap this one up with two thoughts.   First, please add your email address to our subscribers list (it’s the widget in the top right corner of this page).   You’ll find out the instant we post a new blog, and we’ll never provide your email address to anyone else.  And second…what are your ideas on new features that might entice you to buy a new motorcycle?   Let us know!

Dream Bike: Kawasaki 350cc A7 Avenger

The stuff dreams are made of…in this case, a Kawi 350cc Avenger!

Kawasaki’s A7 is high on my motorcycle lust-list. The styling of the Gen 2 models is as perfect as a motorcycle can be. Decals and graphics, a Kawasaki strong suit in the 1970’s, gave the bike a speedy, eager look that shouts, “Let the good times roll!” And roll they did, Big Daddy: long before the Yamaha RD series, Kawasaki was hazing the streets and smoking tires with its 350cc, twin-cylinder, disc-valve two-stroke.

I don’t believe the manufacturer-claimed 42 horsepower, but then I’ve never ridden one so maybe it does crank out that much. Large displacement (over 125cc) twin-cylinder, disc-valve motors have always been relatively rare in the motorcycle world. That’s probably due to the excessive crankcase width mandated by two carburetors sticking out past the ends of the crankshaft-mounted, induction timing discs. Crankcase width aside and freed from the symmetrical intake timing of a piston-port engine, a disc valver usually makes more and better power (I’ve been told).

The Avenger, along with its less-attractive, low-pipe sister was also a pioneer in electronic ignition. It was a great system when it worked, but 50-years-on may not be so hot. The addition of oil injection made the Avenger about as maintenance-free as a 1970’s bike could get. The package as a whole looks 50 years ahead of the British and American offerings from the same era.

Prices on A7’s haven’t reached silly RD350 heights yet. The bike in these photos that I stole from Smart Cycle Guide is listed at $3600, the high end of the range. Here’s the link: www.smartcycleguide/L49224558. If you spend a few minutes you can find clean, running examples for $1500 on the Internet.

For me, the only knock on the A7 is that it may be too well made. I’m at the stage in my life where I don’t need a reliable motorcycle. New bikes are darn near perfect and perfection is boring. I search for the ever-elusive soul ride: Motorcycles that drip. The best motorcycles are the ones that leave you stranded; they turn any ride into a grand adventure. Besides, quirky flaws and secret handshakes appeal to my need to be special.

The thing with dreams is that you don’t want to over-analyze them. I can’t say why I like the A7 so much. I’ve never seen one running. I guess it’s the optimism of the design. The A7 is from an era when anything was possible and the future was a burning arrow pointing straight into the sky. If I ever hit the lottery I’ll have one, along with a bunch of other motorcycles to be discussed later here on the ExNotes blog.


Check out our other Dream Bikes!