A cherry ’70 Vette…

Good buddy Kirk was at our favorite Mexican restaurant a few days ago and he graciously consented to a photo or two of his 1970 Corvette.   It’s an awesome car.

I love old Vettes, and I think the C3 body style is one of the best.  I also like the C1, the C2, the C4, the C5, and well, you get the idea.  I like Corvettes.

Kirk’s Vette is from one of the lowest production years ever for the Corvette. Chevy went to the C3 body style in 1968, and Kirk told me that the ’68 and ’69 model years had so many problems that the car hit a sales trough in 1970.   Today, that translates into increased rarity for the ’70 model and increased demand.  Kirk’s car has the 350-cubic-inch motor and a three-speed Turbo Hydramatic transmission.   It’s incredibly cool and I love the look of a silver Corvette.

The Corvette you see above is 50 years old this year.   At that age, it could have its own midlife crisis, which is kind of funny as buying a Corvette is usually the result of guys having a midlife crisis.  I had a silver Corvette that I kept for 14 years (I sold it a couple of years ago).  It was a great car and I sometimes think about getting another one.  Folks would always ask me if it was my midlife crisis car, and I always told them I sure hoped so.  I bought it when I was 53 years old and I would like going for another 53 years.

What’s On Your Shelf?

Before the Internet I used to read books. Not just motorcycle magazines, although they were a great source of ideas, but real books. I shot a close-up photo of our bookshelf the other day for a Wastebook post. It was just for fun but looking at the photo I realized the impact some of the titles had on my typing. I never started out to write. I never dreamed of writing the Great American Novel. I fell into typing by osmosis and now I can’t stop. Once I was roped in I mostly tried to emulate my favorites. Find a writer you like and think like them. I don’t try to copy or mimic my favorites, I channel them as I type.

First up is A Confederacy of Dunces by John Kennedy Toole. Mr. Toole killed himself long before ACOD was published. It pisses me off that he chose that path for strictly selfish reasons: I wanted to read more of his stuff. ACOD is a huge, rambling thing full of recognizable personalities, disgusting situations and incredibly funny passages. The Levy pants story will be pleasing to anyone who has held a job (no matter how briefly) and the hot dog cart bit is familiar to anyone who ever tried to sell Christmas cards door to door.

The Best of S. J. Perelman is a collection of essays from The New Yorker. This is a guy you will want to steal from after the first verb. People will look at you like you’re crazy when reading this book on an airplane because you really will be laughing out loud. (Not to be confused with the nearly meaningless LOL, which is often used on the web for things that aren’t actually all that funny.) Perelman’s short bits cover a wide range of topics but always end up absurd. If I could write as well as him in today’s media environment I still wouldn’t be making any money but at least I’d have cigarettes.

The Portable Dorothy Parker is another collection of stories written for The New Yorker. That mag must have been something. At a time when women were routinely named Dorothy she did play reviews, poems, screenwriting and managed to get herself blacklisted. Less bitter than H. L. Mencken, Dorothy’s stories can be safely read both by people with suicidal tendencies and regular folks.

It seems like there are a lot of collected works on this shelf. CT organized it. The unseen hand of her masterful brain is behind the curtain. Anyway, don’t blame me. The Best of Robert Benchley is another collection in the smart, funny but down to earth mold. Benchley also wrote for The New Yorker (what a murderer’s row!) and he dabbled in Vanity Fair during slack times. When these stories were originally written the intention was to parcel them out slowly. Each issue of The New Yorker was an event. Best-Of collections hit you with a fire hose of quality that overwhelms your brain and maybe numbs your senses a bit.

The Commitments, The Snapper and The Van are three full-length books crammed into one small space. I’ve read The Commitments and The Van for sure. I can’t remember if I read The Snapper so I’ll have to get my magnifying glass out and check. If you only have time to read one of these stories by Roddy Doyle make sure it’s The Van. The Van is like Trainspotting except with food trucks instead of heroin.

The Best Short stories of O. Henry should be required reading for anyone thinking of writing for fun or…fun. O. Henry invented the ending-with-a-twist that featured large in last century’s story telling. We seem to have gotten away from these surprising finishes like, “Darn! She shouldn’t have cut her hair!” Now stories just kind of fade out with a pale, rictus arm reaching out of a lake or it’s revealed that the two main characters are father and son.

Finally, we come to Hunger by Knut Hamsun. This book was published in 1890 yet the ensuing 130 years have not dulled the edge of the humor in this book. Fittingly for this blog, the protagonist is a failed writer and we follow his slow starvation and descent into a delirium world. It’s funnier than it sounds. If you want to be a successful writer, learn a trade is what I took away from reading Hunger.

These are some of the books I use as inspiration when I’m faced with replacing a transmission in a Jeep or trying to work the self-checkout in Wal-Mart. At the emotional level, living in today’s world is no different than when these authors were writing. Life still becomes more ridiculous the deeper you dig into the thing and all we can do is shake our heads and crack wise. Wait here while I go sell my pocket watch.

Jay Leno

Susie and I saw Jay Leno this weekend at the Cerritos Center for the Performing Arts and he was great.  The 90-minute show felt like it passed in a heartbeat, and I guess that’s the sign of greatness.  I laughed so hard my sides hurt.

I’ve seen Jay Leno in person several times at motorcycle events over the last few years, and I was surprised when writing this blog at how many photos I had.  He’s a regular at the Rock Store on Sunday mornings, and it was at the Rock Store where I first saw him in person.  He had arrived on his Y2K Huey-helicopter-jet-engine motorcycle before I did, and I didn’t realize he was there until I heard the characteristic whine of the Huey engine when he fired up his bike to leave.  It was pretty cool.

Jay Leno on his jet-powered Y2K motorcycle at the Rock Store.
Another shot of Jay Leno on his Y2K. I didn’t realize it when I grabbed this quick photo, but I caught my own image in Jay’s faceshield.

On another occasion, good buddy Marty and I were at a Hansen Dam Britbike bike get-together.  Most of the folks had already left for the classic bike run through the mountains when I saw this very classic vintage Excelsior enter the parking lot.  I was focused on the bike, as I could see it was unrestored but still in very good condition.

An unrestored but pristine Excelsior Four. It was an impressive motorcycle.

I was snapping photos while the rider was still on the machine, with no idea who he was.  When the helmet came off, though, there was Jay Leno.  For a few minutes, it was just him and me.  “Hi,” I said.  I can be very articulate sometimes.

“Hi back,” Jay responded, and then the standup started, from a world famous comedian sitting on a nearly-80-year-old motorcycle.  “It’s a ’36 Excelsior.  I got a call from a 92-year-old guy in Vegas getting a divorce and he needed to raise cash,” Jay said.

“Really?”  Like I said, I have a way with words.  Leno just smiled and shook his head.  It’s not often people can fool me, but if it’s going to happen, I guess if it’s Jay Leno it’s okay.

Jay Leno. Up close and personal at Hansen Dam. That motorcycle was unrestored.

On another occasion, good buddy Marty and I rode to an event celebrating the life of Bud Ekins, the guy who brought Steve McQueen into the motorcycle world and went on to become one of Hollywood’s greatest stunt drivers.  Jay Leno was one of the speakers at this event (it was at Warner Brothers Studios), and I was able to get another photo.

Jay Leno speaking at Warner Brothers Studios. The guy on the left is Harvey Weinstein.

Here’s one last photo, and it’s another one at the Rock Store.  When Jay Leno arrives, he’s always by himself and he’s immediately mobbed by folks wanting autographs and photos.  That’s lasts for 15 minutes or so, Jay is always gracious, and then the crowd leaves to let him just poke around, looking at the bikes and making small talk like everyone else.  What always impressed me was that Jay Leno is completely unpretentious.  He’s just one of the guys.   My good buddy Dave Walker and I had ridden to the Rock Store on our Harleys when Jay happened by, and I asked him if I could get a photo with Dave.  Jay was on it in a New York minute, I probably took 20 photos, and Mr. Leno kept up a running banter the entire time.

After Jay left the Rock Store that day, I’m sure he spent the next several days telling folks he met Dave Walker.

I’ve seen Jay Leno a few other times when I didn’t grab photos, and he’s always the same nice guy, and he’s always good for a laugh.   He is exactly the guy we used to see every night on the Tonight show.  At the Love Run one year, he was the emcee and he asked if anyone had seen his buddy.   “He’s wearing a Harley T-shirt, he has gray hair and a beard, and he’s got a pot belly…”

Jay is still out there and he’s still doing standup.  And he’s still funny.   If you ever get a chance to see him, take it.   The guy does a great show, and it’s not an act.  He’s the real deal.

Book Review: Unleashing Engineering Creativity

Can you do that?  Review a book that you wrote?  Hey, Gresh and I write the blog.  Why am I even asking?

The book is Unleashing Engineering Creativity, and it came about as the result of a course I teach on engineering creativity.   The cover photo you see above popped up on my Facebook feed yesterday (there’s old Zuckerberg, thinking of me again).  So I shared the picture, and somebody made a comment that they didn’t understand the photos.

Okay, here’s the deal.  Paul Mauser is widely credited as the guy who invented the bolt action rifle, and as he told the story, the idea came to him when he observed a simple gate latch (like you see on the book cover above). That led to a long line of Mauser and other bolt action rifles (but Mauser was the first).  The one in the photo above is a Modelo 1909 Argentino Mauser, arguably the best version ever of the famed Model 98 Mauser (I have one and it is phenomenally accurate).  The gate latch?  That came from Lowe’s.  I bought it to shoot the above photo.

You might think that engineers sit around in white lab coats and think deep thoughts when they need to invent something.   It actually doesn’t work that way.  No engineer worth a damn sits around very much, and when we have to invent things on demand, we’re usually not very good at it.  In most companies, engineers just spitball it.  You know, what we euphemistically call brainstorming (it’s no accident that the initials are so appropriate; it’s not a very effective way to come up with new designs).

The bad news is that we (as human beings) are at our most creative when we’re about 5 years old, and we lose much of our natural creativity (over 90%, according to the experts) by the time we finish high school.   More bad news is that our creativity continues to erode after that.  Bad news indeed, but the good news is that there are a  bunch of great techniques we can use to get our creativity back.

One such technique is called TRIZ.  It’s an acronym for a bunch of Russian words I can’t pronounce, but basically it means we define the problem we are trying to solve and then we look into other areas in other fields to see how they solved the problem.  Like Paul Mauser did when he invented the bolt action rifle.  TRIZ is a little more complicated that, but you get the idea.

Unleashing Engineering Creativity has 17 different approaches for improving creativity.   It’s an expensive book, but if you’re looking to make the next technological breakthrough, the book’s cost is trivial.  Like I always tell people: Don’t wait for the movie.  I suppose I could do a YouTube video on some of the concepts.  Maybe later.  That YooHoo review still needs doing.


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A Pair of Colts

The 1956 Mustang Colt. I had posted this on Facebook several years ago and forgot about it. Mr. Zuckerberg jogged my memory.

I’ll bet with that title you’re thinking I’m going to write about a couple of guns.

Nope.  The subject is Colts, but these are Colts that were manufactured by the Mustang Motor Products Corporation.  And the few of us who know what that means would just call the company “Mustang.”

The idea popped into my mind with one of those Facebook photos on my feed.  You know, it’s one of the things Facebook does when they’re not spying on you…they suggest you repost a photo you posted in the past.  They did, and that beautiful turquoise 1956 Colt you see above popped up on my Facebook account. I had posted it 6 or 7 years ago.  Mark remembered.

Mustang is the company that made the hottest mini-motorcycles back in the 1950s.  There were a lot of companies making small motorcycles in America back then, and then they all disappeared by the early 1960s.  Mustang hung on into the 1960s, but they were done in by all those nice people you met on Hondas.  And when Mustang went out of business, a young Ford exec named Lee Iacocca swept in to grab the Mustang name. A lot of folks thought that was weird in 1962.  What was Ford going to do with a name like Mustang?  What were they thinking?

The very first iteration of the Mustang…the 1946 Greeves-powered Colt.

There were actually two Mustang Colts.  The first was the very first bike Mustang made in the late 1940s.  It was a tiny little bike with a tiny little Greeves two-stroke motor, and that’s what did it in the first Colt.  In those post-war years, Greeves needed every engine they could make for their own bikes in merry old England, and they cut Mustang off.  Undeterred, Mustang bought the Busy Bee engine company in the US and they redesigned a new Mustang around the larger Busy Bee 322cc flathead 4-stroke single.   The Busy Bee engine was actually used to power cement mixers before that, but Mustang wanted Busy Bee engines for their motorcycles, unaware of and uncaring about any future impact to Joe Gresh’s future concrete endeavors.

Another view of the ’46 Mustang Colt. It’s stunning, isn’t it?

Mustang revived the Colt moniker for the ’56 model (the one you see in the photo at the top of this blog and in the photo below), but it didn’t sell well and the folks who made Mustangs in California didn’t like the bike.   The Mustang was a premium product, and the idea of a cheapened Mustang (no transmission, a centrifugal clutch, and no telescopic forks) didn’t set well with the customer base or the folks in the Mustang factory.

The ’56 Colt again. I love the colors and the look.

You might be wondering how I know the folks in the Mustang factory didn’t like the ’56 Colt.  I heard it straight from the late Jim Cavanaugh, who was an advisor to CSC Motorcycles and the Production Superintendent at the original Mustang Motor Products Corporation.

A young Jim Cavanaugh in front of the Mustang factory.
Another view of Jim and his crew back in the day…Jim is on the left in the second row.
Jim Cavanaugh a few years before he passed away.  Jim is on a custom CSC 150 Mustang replica, his personal bike.

Steve Seidner revived the Mustang concept with his line of CSC 150 and CSC 250 motorcycles.  They were awesome.  I rode mine along with a few of my friends (including Baja John) to Cabo San Lucas and back.    Many of the CSC bikes were highly customized, including this 250 Steve thought was going to be his personal bike:

CSC called this one the P-51.  It fit the motorcycle’s aviation motif and Mustang lineage.
World War nose art on the P-51’s fuel tank. This motorcycle was going to be Steve Seidner’s bike, but when we put this photo on the CSC blog a guy called within minutes and made Steve an offer he couldn’t refuse. The CSC Mustangs went for high dollars.  Folks would point out you could buy a Harley for that kind of money, but they just didn’t get it.

So, back to the original Colt Mustangs…I think both Colts are stunning motorcycles.  What do you think?


Want to read about our trip to Cabo and back and CSC 150 motorcycles?   It’s right here.   And would you like to read the article Jim Cavanaugh and I wrote for Motorcycle Classics magazine on the original Mustangs?   You can get to that one here.

The Year of the Rat?

A great riding group on a Baja ride: From left to right, it’s British novelist and world traveler Simon Gandolfi, Go Go Gear CEO Arlene Battishill, hunting buddy J Brandon, Baja John, and yours truly. John loves Baja so much he lives down there.  This photo is in Santa Rosalia.  That’s the Sea of Cortez in the background.

Yep, based on the Chinese zodiac, 2020 is the Year of the Rat.  I suppose there are all kinds of jokes, organized crime and otherwise, that could be made of that, but let’s set all that aside.  Good buddy Baja John (who wrote to me from Bahia de Los Angeles in Baja just a few days ago) had this much better suggestion:

Hey Joe,

So, I’m calling this year the “Year of Hindsight.”  I was thinking that might be good fodder for a blog entry. Lessons to pass to younger readers or lessons that have helped you live happier in your senior years. Who knows. Popped into my head and thought I’d share.

John

I think that’s a grand idea, John, and I’m hoping our readers do, too.  Hey, it’s 2020, and everyone knows that hindsight is 20-20.  So, to all our readers (and our year end report tells us that our key demographic for ExhaustNotes readership is men aged 55 and over), you have the benefit of years of experience in all kinds of things.  Let’s have your comments, please.  What advice on any topic (love, life, money, politics, 9mm vs. .45, motorcycles, whatever) would you give younger folks?

Spaceport America

Fifty or so miles north of Las Cruces, New Mexico and just over the mountains from White Sands Missile Range lies a huge bet on the future. The bet was placed almost 20 years ago and it’s been a 200 million-dollar, back and forth political football game to get to where we are today: Spaceport America, New Mexico.

Depending on which major party was in charge of New Mexico’s state government Spaceport has been alternately starved, funded or sabotaged. Some politicians hoped the thing would fail and worked towards that goal. Other politicians hoped it would put New Mexico on the front row of the commercial space race and threw taxpayer money at the project. If that wasn’t enough a well-publicized disaster with major tenant Virgin Galactic’s space plane and the collapse of oil prices (New Mexico gets huge sums of tax money from the oil industry) only increased the headwind.

The very access road to Spaceport is an example. Paved only in 2018, 10 years after construction began. Before that, heavy equipment and materials had to be hauled to the job site 50 extra miles via the town of Truth or Consequences or attempt a direct route from Las Cruces over a rough dirt road impassable during the wet. As usual, political gamesmanship made the project harder, costlier and take longer.

Hopefully all that is behind us. Virgin Galactic plans on moving its headquarters to Spaceport in 2020. The White Knight, first stage of Galatic’s commercial flight system, rests snugly in Sir Richard Branson’s curvy-sexy Spaceport hanger. Boeing, UP Aerospace, EXOS Aerospace, HyperSciences and SpinLaunch have become tenants. At least 20 successful launches have flown from Spaceport. These enthusiastic space pioneers are basically wealthy kids, the same as we were with our Estes model rockets except they are using real rockets.

While the site is “substantially complete” at this time and ready for business you get the feeling there are a lot of loose ends to tie. The public has access to Spaceport but you’ve got to be with a tour group as they don’t want idiots wandering around falling into drainage ditches or accidentally pushing flashing red buttons and causing rockets to launch. Tours start from Las Cruces or Truth or Consequences. We took the Las Cruces tour because we were going to Deming’s Tractor Supply for a 3-point box blade. I like to mix cutting-edge Aerospace facilities with dirt moving equipment whenever I can.

Once past the security gate you wonder where that 200 million dollars went as there are only two buildings of any size on the property. My guess is the lion’s share went into the 2-mile-long, 200-foot-wide, 42-inch-thick, multilayer runway. This thing has crushed rock, several courses of varying density concrete, a layer of asphalt and a thick topcoat of concrete. It looks like you could land a battleship on Spaceport’s runway.

The first building we visited was the main office and flight control tower. This domed structure was constructed using an inflated bladder, which was then shot with sprayed concrete material. After the dome mud set up the bladder was deflated and the interior shot with more sticky goo. You can build a high ceiling without internal supports using this method but the ones I’ve seen in the past all cracked.

The entrance area shows signs of deterioration already. High overhead, ill fitting, water damaged sections of patched drywall look like a buttery layer cake that has slipped a layer. Gaping holes on the exterior of the building reveal wires and skeletal metal studs. It’s sloppy work that people like me notice. I mean, this is the very first place visitors to Spaceport see. I’d appreciate it if management pulled the maintenance crew off of life support projects and tidied up the front door.

The flight control room is a fairly simple set up. It’s nothing like Mission Control in Houston. One 3-dimensional curved desk with computer monitors spanning the width of the desk sits a few feet back from a large window. I find it amazing that there is no radar but the restricted airspace over Spaceport America means there are no obstacles to hit until you smack into the Andromeda Galaxy. Launches are easy here; no need to re-route airplanes or alert the local populace. They tell me flights can be scheduled in a couple days rather than months. That’s a big window of opportunity and one of the selling points of the joint.

We like to say you get the first mile free when you launch your spacecraft from New Mexico. At 4500 feet Spaceport is close enough and it’s a real fuel savings when you consider gravity is stronger the closer you get to the concrete I’ve poured in my backyard. There’s also a zillion acres of vacant land surrounding Spaceport so collateral damage from explosions and failures to launch will be limited to sagebrush and bunnies.

Behind the visitor center and incorporated into the same concrete dome is a 24-hour-a-day, 7-days-a-week fire-rescue operation. There are a lot of things that can go wrong with space travel before you even leave the ground so these guys are on call even when no flights are scheduled. The fire guys gave a great talk on their various duties and let us sit in the Big Mama fire truck. All their gear was spotless and ready to go. Full EMS capability with a beautiful 2-bay ambulance is on site. If I ever sever a limb during a routine training mission I want these guys taking care of me.

Sir Richard Branson’s space tourism company takes up most of Spaceport’s futuristic, crawling-out-from-the-earth hangar structure. We couldn’t see inside because the electrically controlled windows were set to opaque and our guide didn’t have access to the switch that makes them clear. Blurry photos of the Mothership were all I could get. A secret panel blended into the steel-walled entrance walk opened, leading us to a kind of waiting lounge/museum. It was real James Bond super-villain stuff. Here was the G-force spinner that takes potential astronauts up to 6 Gs in preparation for their flight. Passengers who fail the spin test can’t fly.

I didn’t take the spin test because I wanted to digest my breakfast in peace. At 2 Gs older folks crawled out of the machine slowly and appeared a little disoriented. A tall, skinny 14-year-old was having a ball in the machine wanting more speed all the time. You could have taken that kid to 12 Gs no problem.

Listen, lots of people think space flight is a waste of money. They believe that all earthbound problems should be solved before we wander off into space. Complaining about the government or rich folks spending their money on space adventures instead of those less fortunate is a popular pastime. I’m not one of them. I figure the rich can spend their money however they want. Helping the unfortunate is what taxes are for. Whatever is left over is yours to invest in cocaine, prostitutes or space travel.

By now you know I dig all things space related and believe the faster we blow this joint the better off the Earth will be. 2020 should be an exciting year at Spaceport because Virgin Galactic claims they will be firing some spacecraft high into the sky.

Anyone have a spare $250,000 to send me up?

Movie Review: Little Richard

When I go to the gym, I’m usually on either the treadmill or a stationary bicycle, and I like to listen to music when I’m working out.  Good tunes relieve the boredom of indoor aerobic exercise, and if I get the right tunes, it keeps me in the zone.   One of my favorites is Little Richard, and there are a bunch of his songs on YouTube.  A couple of weeks ago, one of the Little Richard YouTube videos that popped up was an hour and a half long (and that got my attention).  It wasn’t just a song…it was a movie about Little Richard’s life, and I’ll tell you, it was good.

You can watch it here, you can go to full screen on your computer, or you can watch it on your television if your TV gives you Internet access.   The Little Richard movie is a bit formulaic (it’s a typical rock hero life story kind of movie), but I enjoyed it and I think you will, too.

Book Review: The Arsenal of Democracy

We watch our Google Analytics regularly, and one of the things that impresses us is what impresses you.  You might be surprised to learn that our most frequently visited pages and blogs are the product reviews, and in particular, the book reviews.   That’s one of the reasons why I want to get the word out to our readers about one of the best books I’ve read this year:  A.J. Baime’s The Arsenal of Democracy.

I first read A.J. Baime’s work in The Wall Street Journal, where he does a weekly piece on interesting cars.  You know, cars with a story behind them.  Cars that are still driven regularly.  I’d subscribe to The Journal just for those stories, although that newspaper has much more going for it than just Mr. Baime’s car stories. (The WSJ has objective reporting, something sorely missing in The Los Angeles Times and The New York Times, two papers that lean so sharply left it’s amazing they’re still standing.)  I like A.J. Baime’s WSJ articles, and when I learned he also writes books, I was in.

In a word, The Arsenal of Democracy is great.  It’s a wonderful book weaving together the stories of World War II, the Ford family, Detroit’s wholesale conversion to war production, the application of mass production to weapons manufacturing, the logistics of building major manufacturing facilities in the middle of nowhere, and Ford’s production of the B-24 Liberator.  Ford built B-24 bombers at the rate of one an hour (actually, they did slightly better than that by the end of the war), and there’s no question Ford was a major factor in our military success.  Baime made it all read like a novel, but all of it actually happened.

Folks, trust me on this:  The Arsenal of Democracy is a great book.  I think it’s one you should consider adding to your list if you haven’t read it already.  You can thank me later.


Take a look at our other product and book reviews here.


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Help Wanted

So here’s the deal: In 2008, with the advent of the Great Recession, motorcycle sales in the US fell to half of what they had been (and up to that time, they had been steadily climbing).

Okay, that’s rough…a drop to 50% of prior sales is a major hit, but hey, these things happen and it’s logical to assume that sales would gradually rebound and the uptick would continue.

Except they didn’t.  Post recession sales tanked to 50% of their prior levels and they never recovered. Oh, they came back a little bit, but not anywhere near where they had been. Based on this, it’s been sort of a national pastime in the two-wheeled world to put forth reasons why this happened (presumably, so the reasons could be addressed and we could get back to the good old days of taking second mortgages to buy overweight, oversized, and overpriced driveway jewelry).  Here’s the problem with all of the explanations:  With essentially no exceptions, they all came from motorcycle industry insiders. Motorcycle importers, motorcycle journalists, motorcycle dealers, and such. Wouldn’t these be the people to provide the big reveal?

In a word: No.  Especially with motojournalists, who seem to pontificate a lot on this issue.  Hell, these folks couldn’t even keep their magazines afloat.  But it’s also the case for the manufacturers, the importers, and the dealers.  They’re the ones who got us here.  If they had the answers, they would have fixed things already.

I’ve been a consultant for more than 30 years helping companies with delinquent deliveries, poor quality, and behind-schedule performance, and when I was hired by any of my clients, it would always be by the chief executive (I quickly learned not to waste my time marketing to underlings).  I’d always tell the chief execs during my first meeting that improving performance would involve replacing at least some of their key staff members.  “They’re the folks who got you here,” I’d say, “and expecting them to be the ones to fix the problems is not the answer.”  I think it’s the same situation when addressing the US motorcycle sales slump. The folks who called the shots (cabals of industry execs and motojournalists) prior to, during, and after the recession don’t have the answers.  Repeatedly having meetings to discuss the issue with these same folks fits the classic definition of insanity: Doing the same thing again and expecting a different result.

So who has the answer?

You do.  You are the folks who actually buy motorcycles. You’re the ones who created that heady rampup prior to the recession, and you’re the ones keeping your wallets closed now.  We need your help.  Tell us.  Why? What’s holding you back?  Please, leave your comments.  We want to hear from you.