Bill Morris – The ExhaustNotes Blog

Any story about Bill’s Old Bike Barn has to feature Bill Morris, the man who created it all. The museum and its contents are amazing. The man is even more so.

Bill grew up right where I met him: Bloomsburg, Pennsylvania, the site of Bill’s Old Bike Barn. Bill started working at age 11 on the farm, and he never stopped. Bill is 83 now, something I found hard to believe (he doesn’t look or act like it), and his energy level tops most young folks I know. Let’s start with a Reader’s Digest biosketch. Bill joined the US Army (Corps of Engineers) from 1957 to 1960, and then went to work for Chrysler building Plymouths and Dodges in Newark, Delaware. After two years with Chrysler it was back to Bloomsburg and a job with the local Harley-Davidson dealer.

Parts is parts. Keep what you like, sell the rest. That’s a gold-plated Knucklehead engine on the right. As in real gold. “Never could sell it,” Bill said. There was no regret in that observation.

Harley and Bloomsburg Harley were a good deal; Bill went to Harley-Davidson’s motorcycle technician school in 1966. Yep, he’s a factory-certified motorcycle tech. He worked for Bloomsburg Harley from 1966 to 1969.

Ah, 1969. Let’s see…Hollywood was going ga ga over The Wild Angels, Easy Riders, and other miscellaneous motorcycle movie mayhem. The chopper craze was sweeping through America and the rest of the developed world. Bill wanted a chopper, and a builder in Westminster, California advertised that if you had five old hogs to trade, they would build a California custom for you at no charge. Bill asked if he sent 18 old hogs, would they build him a California chopper and return some cash? The answer, of course, was yes, so Bill shipped 18 old Harleys to California and waited. And waited. And waited. He finally went to California to see what was happening and found a rundown chopper shop big on dreams but short on ability.

Bill hung around California for 60 days, bought a pickup truck, and took a partially crafted California chopper back to Pennsylvania. “I figured if those clowns could make custom motorcycles, I could, too,” Bill explained. And he did. The bike Bill hauled back to Bloomsburg needed wiring, wheels, and more, but that was simple stuff. Bill was, after all, a factory-trained motorcycle tech.

Indeed, a Silent Gray Fellow. It’s one of many Holy Grail bikes in Bill’s Old Bike Barn.

Bill’s Custom Cycles emerged, and Bill’s talent (as a custom motorcycle builder, a collector, and a businessman) took center stage. Bill purchased his first collectible motorcycle for $20, a 1928 single-cylinder Harley-Davidson, but he quickly realized the best way to acquire collectibles and saleable parts was to buy out other motorcycle businesses and that’s what he did. When Harley Davidson entered troubled times in the early 1970s, Bill purchased the assets of 28 Harley dealerships in Pennsylvania, New Jersey, Maryland, Delaware, and in an international reach, the Netherlands, Belgium, and South Africa. Bill tells of a recurring theme: A dealer would ask $600,000 for their inventory, Bill would offer a quarter of that amount, the dealer would decline the offer, and then came the call a few months later asking if Bill’s $150,000 offer was still good. It was, of course. Bill knew his business.

Bill loves sidecars. At one point, he bought a European dealer’s entire stock of 60 sidecars and brought them back to Pennsylvania. He sold them all quickly.

Wow. Just wow. Get used to that word. You’ll use it a lot at Bill’s Old Bike Barn.

Would you pay $200 for a used Panhead back in the day? Bill did. I was going to offer him what he paid, but thought better of it.

Bill’s business model was to sell the parts and complete motorcycles from his constantly growing and profitable inventory. He sold via mail order and became one of the largest sources of Harley parts and Harleyana in the world. All the while, he kept the collectible motorcycles and parts that caught his interest, and he built custom bikes.

Bill has a way with the ladies. On this road trip, we hit Gettysburg, Hershey, the Flight 93 National Memorial in Shanksville, the Jersey shore, and more. But all the girls wanted to talk about was Bill.

While acquiring the inventories of motorcycle shops and dealers going under, Bill built a massive collection of Harley signs. That lead to a lawsuit with Harley as the plaintiff and Bill in their crosshairs…Harley didn’t want anyone displaying “authorized Harley-Davidson dealer” signs if they weren’t, you know, an authorized Harley dealer. Bill eventually settled the suit by opening a second building (the origin of Bill’s Old Bike Barn) where he could display the signs but not sell Harley products. “That made the lawyers happy,” Bill explained. It was only a short walk up the hill behind Bill’s Custom Cycles, but it satisfied Harley’s legal beagles.

Bill loves motorcycle signs, so much so that Harley sued him for displaying them a few decades ago. The lawsuit was a good thing: It was the catalyst for Bill’s Old Bike Barn.

Around the same time, Bill became a Moto Guzzi dealer (one of the very first in the United States) and he still has a love for the Italian motorcycles. Moto Guzzi was just entering the United States and they approached Bill. He rented a gas station and just like that, voilà, Bill was a Moto Guzzi dealer (he held the franchise from 1970 to 1975). As Bill explains it, it was a match made in Heaven: He had no money and Moto Guzzi had almost no bikes. The bikes would come in via air one at a time to Teterboro, New Jersey (a two and a half hour road trip from Bloomsburg).

A beautiful Guzzi Ambassador. These things sound more like a Harley than a Harley did. They are beautiful motorcycles. I always wanted one.

Like many people, Bill loved the look and the sound of those early 1970s Guzzis (they sounded a lot like Harley-Davidsons, with a wonderful lopey potato potato exhaust note).

California chopper chic meets Mandello del Laurio.

Paint themes that were all the rage back in the day. Think Dennis Hopper Does Italy.

As a custom bike builder Bill knew a blank palette when he saw one, and he rebuilt an early Guzzi police bike as a 1970s chopper. It’s on display in Bill’s Old Bike Barn. In fact, Bill has an entire room he calls Guzziland, but I’m getting ahead of myself. Guzziland will be the focus of a near-term future ExNotes blog.

Stay tuned, my friends. Bill’s Old Bike Barn is a fun story. I’m having a lot of fun writing it.

Miss our first installment on Bill’s Old Bike Barn? Hey, here it is:

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More museums? You bet!

Bill’s Old Bike Barn is at 7145 Columbia Boulevard in Bloomsburg, Pennsylvania. Trust me: You need to see this.

Stop what you’re doing. Get off the Internet (and for sure, get off Facebook and the other moronic “social media” time wasters). Start planning a trip to Bloomsburg, Pennsylvania. You need to see Bill’s Old Bike Barn. The riding is fabulous in rural Pennsylvania and with Bill’s as a destination, the ride is even better. You can thank me now or you can thank me later, but you will thank me.

Any motorcycle museum that includes in its directions “turn where you see the dinosaurs” should grab your attention. In the case of Bill’s Old Bike Barn, your undivided attention is warranted. To say I was blown away would be an understatement of immense proportions. To cut to the chase, I’ve never seen anything like Bill’s, and I know for damn sure I’ve never met a man like Bill. That’s Bill artistically framed by Milwaukee iron in the photo above, and yeah, I shot that picture. I’m proud of it. It hints at the dimensions of the man and what he’s created out there in Pennsylvania.

During our interview I asked Bill his last name and he told me: Morris, just like the cigarettes. I didn’t get it until later, and then I couldn’t stop laughing. If you don’t get it immediately, you will. Bill has that kind of slingshot wit. I love the guy and his collection. You will, too.

Above all else, Bill is two things: A collector, and a people person. The extent if his collection…well, I can’t describe it. You need to see it. You’ll get just a hint here in the ExNotes series of blogs we’re doing. When you visit the place, you’ll feel like you owe me. When you meet Bill, you’ll know you’ve made a friend. A most interesting friend.

Up above, that’s the building that houses Bill’s collection. You can’t really see it from the highway. You have to look for the dinosaurs (just like the directions say), turn, and then head uphill. You’ll go by the bison, some other cool items, and more. The building looks deceptively small from the outside. Inside…you could spend weeks and not see all of what’s in there.

You can learn about Bill’s Old Bike Barn on his website, but we’re going to give you more here on ExNotes. We’re going to do it over the span of several blogs over the next few weeks, and in an upcoming article in a major moto mag. Ever watched and enjoyed American Pickers? Trust me on this (and trust me on everything else, for that matter): Bill Morris puts American Pickers to shame. You and I have never seen anything like what’s in Bill’s Old Bike Barn.

I’m excited about what I’ve seen and what I’m going to be sharing with you. I’ll do my best to bring it to life in print and in the photos, but it won’t be enough. You really need to visit Bill’s Old Bike Barn.

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