One of the things we’ve done to publicize the ExhaustNotes site has been to issue a press release, our very first, and you can see it here. When I was with CSC, one of the guys we talked to early in the game was a young fellow named Mike Satterfield. Mike’s a cool guy who has a clothing line and a couple of cool websites (we’ll be telling you more about those in a subsequent blog).
Anyway, Mike mentioned the power of press releases, and when I was at CSC I put one together. The effect was phenomenal, and CSC sales and media coverage took off sharply. We thought we might try it for the ExNotes blog, and son of a gun, the same thing happened again. Our pageviews and site visits jumped sharply. This press release business works!
