Billville and the Collections

People collect for different reasons.  Some are completists…they collect to own every variation of an item ever made.  Others have a theme…something guides their collecting and they can’t rest until they have acquired items that show all aspects of that theme.  Still others are brand loyalists…they want everything associated with a particular marque.  Others collect to rekindle memories…items in their collections bring back better times.  And people collect different things.  All kinds of things.

As I surveyed the expansive and overwhelming contents of Bill’s Old Bike Barn, I wondered:  What made Bill tick?  What fueled his desire to collect?  I asked the question and Bill answered it, but I’ll wait until the end of this blog to share the answer.  Hold that thought and we’ll return to it.

When I knew we were going to Pennsylvania and my wife Susie Googled motorcycle museums…well, silly me.  I thought we would find a motorcycle museum if I was lucky and it might make a worthy topic for a blog or two.  Maybe an article in a motorcycle magazine.  Susie gets the credit for finding Bill’s Old Bike Barn.  I didn’t realize we had hit the Mother Lode.  We had stumbled into a more advanced collection than we had ever seen.

No, wait:  I need to restate that.  It would be unfair to call what I found in Bill’s Old Bike Barn a collection.   I realized when assembling this story that what Bill created is not a mere collection.  It is, instead, a collection of collections.   Bill’s Old Bike Barn might have started as a motorcycle collection, but it goes beyond that.

Way beyond.

Anybody can collect and display motorcycles.  Well, not anybody, but you get the point.  In the course of curating a collection, advanced collectors, the guys who go exponential and become collectors of collections, amass collections of all kinds of things.  Then the question becomes:  How do you display your collections?  What’s the right format?

Bill had the answer to that, too.

Billville.

Hey, if your name is Bill, and you have a collection of collections, why not start your own town, and display each collection in different stores and businesses and government offices, all in a magical place called Billville.  You see, if you have your own town, you will also have streets on which these shops are located.  And you can park different cool motorcycles on the streets in front of the shops.  The Billville concept solves several challenges simultaneously.  The streets let you display the motorcycles and the shops.  People see the shops and what’s in them and they want to add to the collection, so they bring in and contribute more things you can exhibit.  The shops grow and the town of Billville thrives.  Sense a pattern here?

Bill, at home on the streets of Billville.
One of many streets in Billville. The streets in Billville are lined with something even better than gold: Vintage motorcycles and Bill’s collection of collections.  Bill’s collections are hypnotic in their appeal.

Being a world-renown blogger and motojournalist, I had the grand tour of Billville, led by Bill himself.  Bill led, I followed, and my jaw dropped with each turn and every stop in Billville.  Billville.  I get it.  It’s brilliant.

The Billville camera shop. Nothing is for sale, much is on display, and the inventory exceeds 6,000 pieces.

We started in front of the Billville camera shop.  I had my Nikon D810 along for the shots you see here.  I’ve been a photography enthusiast all my life. I asked Bill if he was into photography, too, when he mentioned the camera shop.  “Nah, I just had a few cameras on display.  Folks see that and they come back a week later with a bag of old cameras.  There’s more than 6,000 cameras in the collection now.”

There’s a very cool Norton parked in front of the Billville Camera Shop. The bike behind it is a Velocette. Per capita motorcycle ownership in Billville is off the charts.  Billville is huge, the streets are long, the shops are amazing, and the collections are dreamlike.  Pick a collectible item, and there’s a Billville shop housing a collection for it.  Into Coca-Cola memorabilia?

An Aermacchi Harley and Harley’s attempt to penetrate the scooter market, the Topper, parked in front of the Billville Coca-Cola shop.

You can’t have a town without a police department, and police paraphernalia are collectible.  Billville has its own PD, with a police stuff collection.

The Billville PD and its neighbor…a shop with walls constructed entirely of collectible beer cans.
Every police officer who wanders through the Billville PD probably leaves a department patch.
The Billville PD has, as you might imagine, its own contingent of motor officers.

Bill told a funny story about visiting firemen.  After seeing the collections, they asked Bill if Billville had a fire department.  When they asked the question, Billville did not.  So the visiting fireman  offered to donate their vintage fire engine if Bill would build the Billville Fire Department around it.

A vintage Mack fire engine. A local fire department donated it.

“Then I had to make a fire bike,” Bill said.  After all, this is a motorcycle museum.

Bill and his personally-crafted fire bike. This is cool stuff.

Bicycles?  You bet.  Billville has an interesting collection.  Check out the badging  on the one shown in these photos.

Want to guess who made this bicycle?
Check out the chainring. HD. Cool.
Harley-Davidson. I had never seen one of these before visiting Bill’s Old Bike Barn.
My Nikon was earning its keep during my visit to Bill’s Old Bike Barn. If you make the trip, don’t forget your camera.

Some people collect toys.  Bill is one of them.  What would a town be without a toy store?

Another place to display one of Bill’s collections. That’s a cool two-stroke Harley parked on the street in front of it.

Billville has a post office and a restaurant.  Take a look at the ornamental wrought iron surrounding the restaurant.  Bill told me he purchased huge quantities of wrought iron when he was buying up motorcycle dealer inventories in Europe.

The Billville post office is on the left; the restaurant is on the right.
A vintage bike in front of the finest dining in Billville.

Are you into Avon collectables?  Billville has you covered there, too.

A 1970s Harley two-stroke and a vintage CL Honda Scrambler. Bill’s collections are extensive and varied.

There are several spiral cases throughout Billville.  I thought they were purely decorative.  But there seemed to be more to see upstairs, so I climbed one.  My reward was more collections.  How about phones?  Yep, those, too.

Some of the phones in the Bill’s Old Bike Barn phone collection…
…and more phones.

Bill told me again about people bringing things to him.   Matchbox cars?  Why not?

Matchbox cars line a wall. There’s something for everyone here. Dads, moms, and kids.

Into horse collectibles?  You bet.

Horsepower. Lots of it.

As you might guess, there was an area for Elvisabilia (or should that be Presleyana?).

The King.

If you were wondering, Billville has a dentist’s office, too, complete with vintage dentistry equipment.

Vintage dental stuff. The photo ops in Bill’s Old Bike Barn were endless.

And, of course, Billville includes the motorcycles, motorcycle engines, and everything-associated-with-motorcycles collection.  Bill’s collection doesn’t stick to only one marque.  You’ll see Harley, Indian, Moto Guzzi, Triumph, Norton, Velocette, Honda, Yamaha, Zündapp, Peugeot, and many, many more motorcycles.

An airbrush painting on one of Bill’s trailers. Check out the vintage Harley and sidecar.
Now, check out the actual vintage Harley and sidecar.
A vintage Knucklehead in the main hall. Note the spiral staircases on the right. There’s more up there, folks. Lots more.
Vintage Indians. Some are left unrestored; others are restored to better-than-new condition.

Bill’s collection is eclectic.  The collections themselves are eclectic, and within the collection, the pieces Bill has exhibited vary widely.  He’s not just a Harley guy or an Indian guy.   He likes anything that’s interesting.  You saw the prior blog about Bill’s favorite ride, a Zündapp.  Other bikes pepper his collection, including one I always wanted…an early SL350 Honda twin.  It’s the color I always wanted, too, and it’s in its 100% original, unrestored condition.  I stared at the SL so hard I might have worn away some of its paint.

A stunning and unrestored SL350 Honda.
Ah, the mileage on the SL350 Honda…the motorcycle is over half a century old, and it has but 4,000 miles on the clock. Wow.

So, back to that question I posed at the top of this blog:  What makes a collector collect?  Everyone has their reasons, and like I said at the beginning of this blog, I wanted to know Bill’s.  I asked the question.  Bill smiled, lowered his gaze, and answered softly.  “I like to see peoples’ reactions when they see the collections,” he said.  That being the case, I think Bill must have really enjoyed our visit.  We sure did.

A sparkadillo. There’s a lot of folk art in Bill’s Old Bike Barn.

Our first blog on Bill’s Old Bike Barn?  Hey, here it is:

Bill Morris:  The Man.   It’s a great story.

Military motorcycle half-tracks?  You bet!

With 200 motorcycles in his collection, Bill’s personal favorite might surprise you!


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Dan’s Drifter

Good buddy Dan, a loyal ExNotes reader, enjoyed our recent blog on the Kawasaki Drifter.  Dan wrote to tell us about his Drifter.  Check this out, folks.  It’s a beautiful motorcycle.


Joe:

My motorcycle is a 1999 Kawasaki Drifter 1500cc.  Recently got it, love the combination of  Japanese bike reliability that will go forever and the Indian style that is a real head turner. Changed up the seat, added some Indian badging including the tank decals and even an Indian VIN plate cover. Other adds on include the jockey shift that is actually linked to the heel toe shift, the book rack and the triple head lights. I couldn’t afford a 40s Indian and even if I could some of those you have to be a mechanic to operate, this is a great compromise that doesn’t feel like a compromise.

I think people who appreciate the bike for what it is might like the look of the seat and such. It’s funny as a tribute I was even on the fence about the Indian badging but at the end of the day I subscribe to “ride whatever, be safe, have fun.”  I even had a rider of a current Indian tell me his was no more Indian than mine…they stopped making them in ’53 and as far as he was concerned anything after that was nothing more than a tribute.

Thanks and be well…I enjoy the blog.

Dan


Thank you, Dan.  Your Drifter is a good-looking motorcycle and it’s one I’d be proud to ride.  Great photos, too!

A Kawasaki Indian Wannabe

Fuel injected, shaft driven, water cooled, and startlingly reminiscent of a 1940 Indian Chief:  The Kawasaki 1500cc Drifter is one of those bikes I always wanted.  They were only made from 1999 to 2005, I think, and other than what I’ve read on the Internet, I have no idea if they were any good.  The most common complaint seems to be that the plastic gear that drove the water pump was prone to failure (Kawasaki used a plastic gear on at least one other model that was also problematic; these guys were slow learners, I guess).  But in my eyes, they hit a home run in the styling department.  They just look cool.

I spotted this one in a San Francisco Bay marina parking lot, and I instantly wanted it.  Don’t get me wrong:  Doug Bingham notwithstanding, I have absolutely zero desire to own a sidecar.  If I had this bike, the first thing I’d do is lose the sidecar and sell it.  But ah, that motorcycle.  That I would keep.  And ride, and ride, and ride.

The later years had different colors; the first year, I think, got it right with the deep burgundy, red pinstriping, and those beautifully valanced fenders.  Kawasaki got a little weird from what I’ve read with the rear fender design; it pivots up and down with the rear suspension.   Ah, what’s a little unsprung weight between friends, especially on a motorcycle that no one bought because of the handling.  I also read that the fuel economy was abysmal on these bikes, but other folks said it was okay.  Whatever.  I wouldn’t buy this bike to save fuel.  But I would buy it if the price was right, even though I could get a used Sportster for the same kind of money.  I like it.

Kawasaki made both a 1500cc and an 800cc Drifters.  The 800cc version came in a pastel blue that was stunning.  When one of my friends first saw these photos, he asked if the bike was a 1500 or the smaller 800.  I was pretty sure it was the 1500, but I wasn’t sure.  Then I remembered one of my photos caught the VIN label and I was able to zoom in enough to know.

I shot these with my phone, and I guess that iPhone 12 does a good job.  It’s a 1500cc Drifter, as you can see above.

If I owned this bike, I think the only thing I’d do (other than a regular service and a good detailing) is to maybe get the seat redone.  It looks just perfect to me as is.


We dream about motorcycles all the time.  You can read about some of them here!


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Hey, how about this supercool World War II US Navy Indian 30-50?

You can see the Indian 741 featured in the above video in person at the Chino Planes of Fame Museum, and you can read our feature story on it in Motorcycle Classics magazine.

Good buddies and a great ride…

When the phone rings and it’s good buddy Duane wanting to head into the San Bernardino Mountains for a motorcycle ride, I know it’s time to hop to.  That’s what I did last week and it was an awesome ride.  East on the 210, up Waterman to Hwy 18 into the mountains, and then down the 138 on the other side to ride home through the Cajon Pass.  Good times, and this trip was made all the more special because of two more good friends we connected with on the ride.

Duane and his magnificent Indian up in the San Bernardino Mountains. It was a glorious day.
Geezers.  Motorcycle geezers.  CSC Mustang and RX3 geezers.  Former Army motorcycle-riding geezers.  Former Army motorcycle-riding gun nut geezers. Whatcha gonna do?  Great minds work alike.

It was a grand ride through one of the greatest motorcycle playgrounds on the planet.  The weather was perfect and the bikes were running like Chinese 250s (I was going to say like Swiss watches, but I have Swiss watches and I have Chinese 250s, and the Chinese 250s run better).  Both the Indians were running great.  My Indian is an Enfield made in India.   Duane’s bike is an Indian made in America.  It’s very confusing, I know.

A grand day for a grand ride.  No polarizers or saturation sliders needed.

So we turned onto the 138 somewhere in one of the little mountaintop towns and we had a fun slalom down through the twisties.  As we approached Silverwood Lake, I wanted to stop to get a photo of the bikes.  There’s this huge parking lot and it was completely empty, so I thought we would park there and I could angle my shot for the best photo.

So we’re rolling to a stop and I noticed this silver SUV pulling in behind us, and wouldn’t you know it, the guy parks right next to us.  I was thinking that would completely screw up my photo.  You know the drill…a parking lot the size of Texas and the guy, this, this, this interloper parks right next to me.  I was all set to dip into my not-such-a-nice-guy routine when Mr. Silver SUV stepped out of his car with a giant grin.

Twin Peaks Steve!

Twin Peaks Steve and Glendora Duane…two great guys!

Wow, we were ever surprised and happy.  Duane and I have a lot in common, as alluded to in one of the photo captions above, and Twin Peaks Steve is right there with both of us in every regard.

We had a real nice visit overlooking Silverwood Lake and caught up on things.  Steve’s beautiful wife Rosemary was there, too, and we had a wonderful chat with her.  I can’t tell you how great it was bumping into these two.  Steve told me he recognized us when we rode by and he and Rosemary followed us down hoping to have a chance to connect.  I’m glad he did.  We all met back in the CSC Mustang days about 10 years ago, when Steve was the very first guy to order a custom CSC Bobber.  It was one of the prettiest bikes we ever built at CSC.

Steve’s custom CSC 150 Bobber. It was a real show stopper…a visually arresting, gorgeous little jewel of a motorcycle.

Twin Peaks Steve rode with Duane and me on a bunch of CSC rides, and the more we learned about him back in those days, the more impressed we were.  How about ultra-lights as a hobby?   Yep, Steve did that, too.

Ah, for the love of adventure. Twin Peaks Steve has done it all!

Then CSC went into the ADV motorcycle business by importing the RX3.  Steve and Duane both bought bikes from the very first RX3 shipment to arrive in America, and we rode together (Duane, Twin Peaks Steve, and yours truly) on a bunch more rides.

One of my favorite photos of Steve.

Steve is a serious rider and camper, and he outfitted his RX3 with all the good stuff for disappearing into the boonies.  He did a lot of trips up and down the 395 (one of the prettiest highways in America), and the motormaestro even did a guest blog or two about his adventures when I was writing the CSC blog.  If you poke around on the CSC blog and search on “Twin Peaks Steve” you’ll find he’s a regular there!

Steve’s RX3 somewhere up along Highway 395. Steve is the real deal; he’s done some amazing trips on his RX3.

What a ride and what a day!

So, how about you?  Are you getting out on your motorcycle?  Do me and yourself a favor and live large, like Steve, Duane, and the rest of us.  Get off your computer, get your riding gear, and get on the road!


More great rides are right here!

Social Distancing, Daytona style…

Our very own Joe Gresh was in Daytona last week, except the Daytona show did not go on.  The formal show, anyway.  What others do or don’t do would never put the binders on a Joe Gresh adventure, and he published the story of his visit and the mighty Indian FTR 1200 Rally on Motorcycle.com.  It’s typical Joe G, which is to say it’s great, and you can read it here:

Social Distancing with Indian’s New FTR1200 Rally

Nicely done, Joe!

Indian Wars

Click the comments section of any post regarding the Indian Motorcycle Company and someone will be bitching that Polaris Indians are not real Indians. Within the first three or four replies you’ll see an outraged commenter laying out the perjury case on Indian. “It’s a lie!” they stammer. “Indian went out of business in 1953!” Along with constitutional scholars and threats of civil war Polaris Haters infest the Internet. Their selective-amnesia purity code and compulsion to complain loudly every time Indian tries to sell a motorcycle borders on fanatical. You couldn’t pay enough to get people so determined.

Clymer’s Enfield Indian from the 1960’s. One of the best-looking Indians ever.

Since it is presently impossible to go back in time to right all wrongs the Indian Haters would rather see Indian go out of business. Again. If the Haters are in a generous mood they may offer renaming the company as a way back into their good graces. Mind you, they still wouldn’t buy anything from parent company Polaris because they hate them too. I don’t see why Indian should give a rat’s ass about what these goofy product-junkies think. Indian is busy building motorcycles, not engaging in petty, low-effort Internet attempts to tear down other people’s hard work.

The thing that really riles the troops is when Indian puts 100-year badges on their bikes. The loonies go apoplectic. To them, an unbroken corporate line from 1903 to the present is the only acceptable scenario for Indian to exist. With the old brands like Norton, Triumph, Ossa and Benelli being bought up the Haters will have plenty of companies to be angry with for a long, long time.

Mid-1970’s Italian made Indian dirt bike.

The Haters aren’t solely responsible for the black hole at the center of their hearts. Vast quantities of intellectual capital have been expended on brand building in this country and in some cases it worked too well. We have created a monstrous humanity more concerned with defending brand-authenticity at the expense of reality. Haters have been sold to for so long that they actually care about the logo on a gas tank. It’s misplaced consumer loyalty created by Ned in the advertising department and it’s sad to see in action.

A Velocette-engined Indian that should drive the purists crazy.

Who cares what happened to Indian 70 years ago? Who cares how many times the company has passed through shifty hands? Who cares if clone engines were used or Italians made Harleys or if Clymer used Royal Enfields? Who cares about any of it? It’s a friggin’ motorcycle company, not a pledge of allegiance. When the history of the world is finally written the trinkets we bought to amuse ourselves will not even warrant a footnote. All you need to concern yourself with is that the Indian brand started in 1903 and here it is nearly 2020 and you can still buy a damn good American-made motorcycle with Indian written on the side of the gas tank. There’s your continuity, Bub.

Free Bobber? That Beats The Heck Out of a Duffle Bag!

The paper magazine business has taken a beating in the last few years. One magazine that seems to have their stuff together is American Iron, a book that focuses on American-made motorcycles. Somehow these guys get away with charging subscribers what it costs to produce 13 issues a year. For those of you counting that is three more issues a year than Cycle World and Motorcyclist combined!

Nestled among the beauty, health, gun and celebrity gossip periodicals, American Iron is the only motorcycle magazine still sold in supermarkets and drug stores. Start looking around; you’ll see AIM everywhere. I don’t fully understand what happened to the other guys but they made a half-hearted grab at the Internet while letting go of the fun and exclusive part: the monthly magazine.

I subscribe to a legacy magazine and I open my mailbox expecting to see nothing and at ever-diminishing intervals I get it. No matter how good they may be, four or six issues a year cannot keep the pot on boil. I don’t even know if I have time left on my subscription. I’ve gone from anticipating a new issue to being surprised by a new issue.

American Iron’s content is not exactly in my wheelhouse: when no one is looking I’m a dirt rider. But if you throw in a free Indian Bobber I could see myself getting into asphalt. Heck, promise me a one-cent decal and I’ll bite the head off of a pigeon. Offer me a T-shirt and I’ll rob a bank for you, just do something, anything, for readers other than shrink the product to reflect the subsidized pricing subscribers have been trained to expect.

So here’s the deal: Subscribe to American Iron and ride that Indian Scout Bobber home. It’s more costly than the lose-money-on-subs-make-it-up-in-advertising books but those guys aren’t giving away a Bobber and we need paper magazines to survive in America. When you subscribe do me a favor, tell them Joe sent you, I need a place to flog content!

Wild Conjecture: The FTR1200 Indian

This photo may or may not be the new Indian FTR1200 that we’ve all been fantasizing about since Indian shoved both H-D and Kawasaki aside and took over flat track racing in America. Posted by Roger Gutterridge and brought to my attention by my internet buddy, Skip Duke, I have no way of knowing if this is the real thing.

Here at Wild Conjecture we don’t concern ourselves with facts. Indeed the very name of the joint suggests half-cocked ideas and squishy logic. But there are a few things that make me think this bike may be real.

What do you think?
A great engine.

The engine seems to be based on the regular Scout, at least the bottom-end looks mostly the same. I really don’t see why Indian would try to street-ify a race engine when the Scout unit is reliable and makes decent horsepower. What would be the advantage of creating another dealer parts stream and the exposure to warranty claims for a new engine that cuts a few pounds? The American motorcyclist has proven time and time again that weight is not a deal killer.

The frame looks pretty cool, perhaps a Ducati employee was spirited away to Spirit Lake? Rear suspension has Indian’s patented no-stroke shock absorber technology and by the girth of the spring looks to be mono shock. Front suspension is via the now traditional upside down fork with a steepish rake compared to Indian’s cruiser offerings. Flat track style handlebars top the front end. The front brakes are huge and doubled. Stopping should not be an issue with this bike.

Giant mufflers occupy most of the left rear section but I’m guessing there’s a box underneath to soak up more life saving noise. Body-wise, the gas tank could be a bit further forward and an inch or so higher in the front. As is it sort of looks like someone put the wrong tank on the FTR. I only have this one angle so it may be fine from another angle. The wheels look like they came directly off the race bike but I’m guessing in 17-inch for a wide selection of tires. Shod with flat track treaded tires, they look the business.

Nothing on the pictured bike looks undoable. Indian could start cranking these things out any time they wanted to. Overall, I like the bike. Since Indian began teasing us with hints of the street-going FTR about 482 years ago I’ve heard many comments from the buying public. The general consensus is that if Indian builds a street version of their 750cc race bike we will beat a path to their door.

This doesn’t look like a street version of Indian’s 750cc racer. It looks like a race styled version of their Scout. For real life street riding the Scout engine is the better choice and you won’t miss changing flywheels for an afternoon ride in the mountains. If you really want to race flat track just pony up the $50K and get the real thing.

Wild Conjecture loves the thing pictured even if it’s a red herring. More importantly, what do you think? Has Indian made the flat track bike that you said you would buy? Is this thing a phony? Is it real enough?


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Malls, Munro, Taj Mahals, and more…

An Indian in the cupboard? Not quite. Read on.

I guess I should start this piece by explaining I’m not even sure what the Clifton Club is. After spending several minutes on Google researching it, all I could find is that it’s either a wedding and Bar Mitzvah venue in Lakewood, Ohio, or a series of bling pieces from high-end watch maker Baume and Mercier. I’m going to go with Door No. 2 on this one. It’s the only explanation that makes sense in the context of what follows.

Let me back up a step. Yesterday I chauffeured the ladies to Fashion Island in Newport. It’s a very trendy shopping mall in a very trendy part of So Cal (think Neiman-Marcus, Nordstrom’s, French poodles, BMWs, and the like).  For me, a visit to any shopping mall is torture, but it keeps me in good graces with the rest of the clan and builds up goodwill points for the next collectible firearm purchase, so it all works out.

Anyway, while the girls were shopping I wandered into a high-end watch store (think Rolex and armed guards) and I noticed, of all things, a motorcycle. A new Indian, to be precise, in the middle of the store. I’ve never ridden an Indian (new or vintage), but I always thought they were beautiful motorcycles (again, both new and vintage).  I’m not a big cruiser guy, but if I was, I think I would buy an Indian. They are good-looking motorcycles, and my buddies Joe Gresh and Duane both hold them in high regard (and that’s a powerful endorsement).

While I was admiring the Indian, a sales guy approached me (my new good buddy Eduardo…Eduardo, I think, is a particularly elegant name).  Eduardo saw my confusion (a motorcycle in a jewelry store?), and he explained that Indian had a marketing partnership with Baume and Mercier, a high-end Swiss watchmaker.  It all centered on Burt Munro and his record-breaking land speed record activities.  Indian.  Baume and Mercier.  Burt Munro.   Ah, it all came together.

The Baume and Mercier Indian watch. $3900, and it could be yours. Motorcycle not included. It is a beautiful timepiece.  It’s part of their Clifton Club collection, and if you wear it, you could be a member, too.
Indian got it right.  It’s an OHV engine, but the valve covers are designed to emulate the flathead design of the original Indians.  It’s masterful, I think.
There’s a lot of room in those freight and setup fees.  Don’t ever pay what any dealer asks for in these two categories. Read 5000 Miles at 8000 RPM, available on Amazon.com, and you’ll see what I’m talking about.

Do these marketing partnerships work? I suppose they do. More than 20 years ago, Ford teamed with Harley to offer a special limited edition F-150 pickup with Harley decals.  As near as I could tell, the decals were the only thing special about that truck, and the only thing limiting the edition was how many they could sell. I had a lot of fun teasing a friend of mine who owned both a Harley Bad Boy (yep, they actually had a model with that name) and the limited edition truck. I drove a ginormous Tahoe and I rode a Suzuki TL1000 in those days.  I told my friend I was going to put Suzuki decals on the Chevy and call it a TL-Ho. Good times.

Anyway, the Baume and Mercier watch I saw yesterday was cool (at $3900, it should be), and the Indian was beautiful. I hope the deal works out for Baume and Mercier, and for Indian. I pondered the Harley and Ford partnership mentioned above; I’m guessing nothing came of that, as the two companies seemed to have parted ways.  Then I remembered that Bentley, the luxury British carmaker, has a partnership with Breitling (Breitling is another expensive Swiss watchmaker).

I wondered…what’s in it for the companies that strike up such partnerships, and what’s in it for their customers? I don’t think there’s any kind of pricing advantage or free gear package, so what would be the attraction?  Is it simply living a branded lifestyle (you know, for insecure rich folks who need something more in their lives)?   Or is it somehow making a statement about one’s wealth?   Look at me!  I drive a Bentley and wear a Breitling!

That got me to thinking…would a marketing partnership work for other brands, and in particular, would such a partnership work for less expensive motorcycles and watches?   You know, look at me!  I ride an RX3 and I wear a Timex!

What if you could sell a new motorcycle and give away a free watch with it? I’m thinking of China bikes, India bikes (not Indian Moto, but bikes actually made in India), and maybe Thai bikes.  It might work if you included a free watch with each new motorcycle, and it would cost essentially nothing. I visited the Canton Fair in Guangzhou last year and I’m on their email list now, so I get all kinds of offers from Chinese manufacturers.  You can buy new Chinese watches for $0.62 each (and if you’re thinking they are low quality, you need to think again and maybe research where what you’re currently wearing is actually manufactured).

The branding and theming opportunities might be fun.  KLRs are made in Thailand…suppose you got a free milk-crate-themed watch to match your KLR’s topcase?  The KTM 390 is made in India; perhaps you could include a Taj Mahal themed watch with each new 390 (isn’t that what the “TM” in KTM stands for, anyway?).  Think of all the marques with models, engines, or major components manufactured in Thailand, India, and China…Hawk, SWM, CSC, Royal Enfield, BMW, Harley-Davidson, Triumph, Honda, and more.  You can see the possibilities.

Yeah, this could work.